Shipulski On Design

Posts Tagged ‘Creativity’

You know the space is new when you don’t have the right words to describe the phenomenon.

When there are two opposite sequences of events and you think both are right, you know the space is new.

You know you’re thinking about new things when the harder you try to figure it out the less you know.

You know the space is outside your experience but within your knowledge when you know what to do but you don’t know why.

When you can see the concept in your head but can’t drag it to the whiteboard, you’re swimming in new soup.

When you come back from a walk with a solution to a problem you haven’t yet met, you’re circling new space.

And it’s the same when know what should be but it isn’t – circling new space.

When your old tricks are irrelevant, you’re digging in a new sandbox.

When you come up with a new trick but the audience doesn’t care – new space.

When you know how an experiment will turn out and it turns out you ran an irrational experiment – new space.

When everyone disagrees, the disagreement is a surrogate for the new space.

It’s vital to recognize when you’re swimming in a new space.  There is design freedom, new solutions to new problems, growth potential, learning, and excitement.  There’s acknowledgment that the old ways won’t cut it.  There’s permission to try.

And it’s vital to recognize when you’re squatting in an old space because there’s an acknowledgment that the old ways haven’t cut it.  And there’s permission to wander toward a new space.

Image credit — Tambaco The Jaguar

At the start, it’s impossible to know the right thing to do, other than the right thing is to start.

If you think you should have started, but have not, the only thing in the way is you.

If you want to start, get out of your own way, and start.

And even if you’re not in the way, there’s no harm in declaring you ARE in the way and starting.

If you’re afraid, be afraid. And start.

If you’re not afraid, don’t be afraid.  And start.

If you can’t choose among the options, all options are equally good.  Choose one, and start.

If you’re worried the first thing won’t work, stop worrying, start starting, and find out.

Before starting, you don’t have to know the second thing to do.  You only have to choose the first thing to do.

The first thing you do will not be perfect, but that’s the only path to the second thing that’s a little less not perfect.

The second thing is defined by the outcome of the first. Start the first to inform the second.

If you don’t have the bandwidth to start a good project, stop a bad one.  Then, start.

If you stop more you can start more.

Starting small is a great way to start.  And if you can’t do that, start smaller.

If you don’t start, you can never finish. That’s why starting is so important.

In the end, starting starts with starting.  This is The Way.

Image credit — Claudio Marinangeli

COPYRIGHT GEOFF HENSON

If you’ve done it before, let someone else do it.

If you’ve done it before, teach someone else to do it.

If you’ve done it before, do it in a tenth of the time.

Do it differently just because you can.

Do it backward. That will make you smile.

Do it with your eyes closed.  That will make a statement.

Do its natural extension. That could be fun.

Do the opposite.  Then do its opposite.  You’ll learn more.

Do what they should have asked for. Life is short.

Do what scares them. It’s sure to create new design space.

Do what obsoletes your most profitable offering. Wouldn’t you rather be the one to do it?

Do what scares you.  That’s sure to be the most interesting of all.

Image credit — Geoff Henson

It’s not possible until you demonstrate it.

It can’t be done until you show it being done.

It won’t work until you make it work.

It must be done using the standard process until you do it a much better way.

It’s required until you violate the requirement and everything is fine.

It’s needed until you show people how to do without.

It’s no one’s responsibility until you take responsibility and do it yourself.

It’s not fun until you have fun doing it.

It’s not sanctioned until you create something magical in an unsanctioned way.

It’s a crappy assignment until you transform it into a meaningful assignment.

It’s a lonely place until you help someone do their work better.

It’s a low-trust place until you trust someone.

It’s scary until you do it anyway.

So do it anyway.

Image credit — Tambako The Jaguar

Demoing something for the first time is difficult, but doing it for the second time is easy.  And when you demo a new solution the first time, it (and you) will be misunderstood.

What is the value of this new thing?  This is a good question because it makes clear they don’t understand it. After all, they’ve never seen it before.  And it’s even better when they don’t know what to call it. Keep going!

Why did you do this?  This is a good question because it makes clear they see the demo as a deviation from historically significant lines of success.  And since the lines of success are long in the tooth, it’s good they see it as a violation of what worked in the olden days.  Keep going!

Whose idea was this? This is code: “This crazy thing is a waste of time and we could have applied resources to that tired old recipe we’ve been flogging for a decade now.”  It means they recognize the prototype will be received differently by the customer.  They don’t think it will be received well, but they know the customer will think it’s different.  Keep going!

Who approved this work? This is code: “I want to make this go away and I hope my boss’s boss doesn’t know about it so I can scuttle the project.”  But not to worry because the demo is so good it cannot be dismissed, ignored, or scuttled. Keep going!

Can you do another demo for my boss?  This one’s easy.  They like it and want to increase the chances they’ll be able to work on it.  That’s a nice change!

Why didn’t you do this, that, or the other? They recognized the significance, they understood the limitations, and they asked a question about how to make it better. Things are looking up!

How much did the hardware cost? They see the new customer value and want to understand if the cost is low enough to commercialize with a good profit margin.  There’s no stopping this thing!

Can we take it to the next tradeshow and show it to customers?  Success!

Image credit — Bennilover

When you catch someone doing good work, do you praise them?  If not, why not?

Praise is best when it’s specific – “I think it was great when you [insert specific action here].”

If praise isn’t authentic, it’s not praise.

When you praise specific behavior, you get more of that great behavior.  Is there a downside here?

As soon as you see praise-worthy behavior, call it by name. Praise best served warm.

Praise the big stuff in a big way.

Praise is especially powerful when delivered in public.

If praise feels good when you get it, why not help someone else feel good and give it?

If you make a special phone call to deliver praise, that’s a big deal.

If you deliver praise that’s inauthentic, don’t.

Praise the small stuff in a small way.

Outsized praise doesn’t hit the mark like the real deal.

There can be too much praise, but why not take that risk?

If praise was free to give, would you give it?  Oh, wait.  Praise is free to give.  So why don’t you give it?

Praise is powerful, but only if you give it.

Image credit — Llima Orosa

When “it’s impossible” it means it “cannot be done.”  But maybe “impossible” means “We don’t yet know how to do it.” Or “We don’t yet know if others have done it before.”

What does it take to transition from impossible to newly possible? What must change to move from the impossible to the newly possible?

Context-Specific Impossibility. When something works in one industry or application but doesn’t work in another, it’s impossible in that new context.  But usually, almost all the elements of the system are possible and there are one or two elements that don’t work due to the new context.  There’s an entire system that’s blocked from possibility due to the interaction between one or two system elements and an environmental element of the new context.  The path to the newly possible is found in those tightly-defined interactions.   Ask yourself these questions: Which system elements don’t work and what about the environment is preventing the migration to the newly possible?  And let the intersection focus your work.

History-Specific Impossibility.  When something didn’t work when you tried it a decade ago, it was impossible back then based on the constraints of the day.  And until those old constraints are revisited, it is still considered impossible today.  Even though there has been a lot of progress over the last decades, if we don’t revisit those constraints we hold onto that old declaration of impossibility.  The newly possible can be realized if we search for new developments that break the old constraints. Ask yourself: Why didn’t it work a decade ago? What are the new developments that could overcome those problems?  Focus your work on that overlap between the old problems and the new developments.

Emotionally-Specific Impossibility. When you believe something is impossible, it’s impossible.  When you believe it’s impossible, you don’t look for solutions that might birth the newly possible.  Here’s a rule: If you don’t look for solutions, you won’t find them. Ask yourself: What are the emotions that block me from believing it could be newly possible? What would I have to believe to pursue the newly possible?  I think the answer is fear, but not the fear of failure.  I think the fear of success is a far likelier suspect. Feel and acknowledge the emotions that block the right work and do the right work.  Feel the fear and do the work.

The newly possible is closer than you think. The constraints that block the newly possible are highly localized and highly context-specific. The history that blocks the newly possible is no longer applicable, and it’s time to unlearn it.  Discover the recent developments that will break the old constraints.  And the emotions that block the newly possible are just that – emotions.  Yes, it feels like the fear will kill you, but it only feels like that.  Bring your emotions with you as you do the right work and generate the newly possible.

image credit – gfpeck

To have something is better than to have nothing, and to focus on everything dilutes progress and leads to nothing. In that way, something can be better than everything.

What do you have and how might you put it to good use right now?

Everything has a history. What worked last time? What did not? What has changed?

What information do you have that you can use right now? And what’s the first bit of new information you need and what can you to do get it right now?

It is always a brown-field site and never a green-field.  You never start from scratch.

What do you have that you can build on right now? How might you use it to springboard into the future?

When it’s time to make a decision, there is always some knowledge about the current situation but the knowledge is always incomplete.

What knowledge do you have right now and how might you use it to advance the cause? What’s the next bit of knowledge you need and why aren’t you trying to acquire that knowledge right now?

You always have your intuition and your best judgment.  Those are both real things. They’re not nothing.

How can you use your intuition to make progress right now? How can you use your judgment to advance things right here and right now?

There’s a singular recipe in all this.

Look for what you have (and you always have something) and build on it right now.  Then look again and repeat.

Image credit – Jeffrey

Product cost reduction is a good thing.

Too much focus on product cost reduction prevents product enhancements, blocks new customer value propositions, and stifles top-line growth.

Voice of the Customer (VOC) activities are good.

Because customers don’t know what’s possible, too much focus on VOC silences the Voice of the Technology (VOT), blocks new technologies, and prevents novel value propositions.  Just because customers aren’t asking for it doesn’t mean they won’t love it when you offer it to them.

Standard work is highly effective and highly productive.

When your whole company is focused on standard work, novelty is squelched, new ideas are scuttled, and new customer value never sees the light of day.

Best practices are highly effective and highly productive.

When your whole company defaults to best practices, novel projects are deselected, risk is radically reduced (which is super risky), people are afraid to try new things and use their judgment, new products are just like the old ones (no sizzle), and top-line growth is gifted to your competitors.

Consensus-based decision-making reduces bad decisions.

In domains of high uncertainty, consensus-based decision-making reduces projects to the lowest common denominator, outlaws the use of judgment and intuition, slows things to a crawl, and makes your most creative people leave the company.

Contrary to Mae West’s maxim, too much of a good thing isn’t always wonderful.

Image credit — Krassy Can Do It

Life can get busy and complicated, with too many demands on our time and too little time to get everything done.  But why do we accept all the “demands” and why do we think we have to get everything done? If it’s not the most important thing, isn’t a “demand for our time” something less than a demand? And if some things are not all that important, doesn’t it say we don’t have to do everything?

When life gets busy, it’s difficult to remember it’s our right to choose which things are important enough to take on and which are not.  Yes, there are negative consequences of saying no to things, but there are also negative consequences of saying yes.  How might we remember the negative consequences of yes?

When you say to yes to one thing, you say no to the opportunity to do something else.  Though real, this opportunity cost is mostly invisible.  And that’s the problem.  If your day is 100% full of meetings, there is no opportunity for you to do something that’s not on your calendar.  And in that moment, it’s easy to see the opportunity cost of your previous decisions, but that doesn’t do you any good because the time to see the opportunity cost was when you had the choice between yes and no.

If you say yes because you are worried about what people will think if you say no, doesn’t that say what people think about you is important to you? If you say yes because your physical health will improve (exercise), doesn’t that say your health is important to you? If you say yes to doing the work of two people, doesn’t it say spending time with your family is less important?

Here’s a proposed system to help you.  Open your work calendar and move one month into the future.  Create a one-hour recurring meeting with yourself.  You just created a timeslot where you said no in the future to unimportant things and said yes in the future to important things.  Now, make a list of three important things you want to do during those times.  And after one month of this, create a second one-hour recurring meeting with yourself.  Now you have two hours per week where you can prioritize things that are important to you.  Repeat this process until you have allocated four hours per week to do the most important things.  You and stop at four hours or keep going.  You’ll know when you get the balance right.

And for Saturday and Sunday, book a meeting with yourself where you will do something enjoyable.  You can certainly invite family and/or friends, but it the activity must be for pure enjoyment.  You can start small with a one-hour event on Saturday and another on Sunday.  And, over the weeks, you can increase the number and duration of the meetings.

Saying yes in the future to something important is a skillful way to say no in the future to something less important.  And as you use the system, you will become more aware of the opportunity cost that comes from saying yes.

Image credit – Gilles Gonthier

When you want to figure out what’s next, show customers what’s possible.  This is much different than asking them what they want.  So, don’t do that.  Instead, show them a physical prototype or a one-page sales tool that explains the value they would realize.

When they see what’s possible, the world changes for them.  They see their work from a new perspective. They see how the unchangeable can change.  They see some impossibilities as likely.  They see old constraints as new design space.  They see the implications of what’s possible from their unique context.  And they’re the only ones that can see it.  And that’s one of the main points of showing them what’s possible – for YOU to see the implications of what’s possible from their perspective.  And the second point is to hear from them what you should have shown them, how you missed the mark, and what you should show them next time.

When you show customers what’s possible, that’s not where things end.  It’s where things start.

When you show customers what’s possible, it’s an invitation for them to tell you what it means to them.  And it’s also an invitation for you to listen.  But listening can be challenging because your context is different than theirs.  And because they tell you what they think from their perspective, they cannot be wrong.  They might be the wrong customer, or you might have a wrong understanding of their response, but how they see it cannot be wrong.  And this can be difficult for the team to embrace.

What you do after learning from the customer is up to you.  But there’s one truism – what you do next will be different because of their feedback.  I am not saying you should do what they say or build what they ask for.  But I think you’ll be money ahead if your path forward is informed by what you learn from the customers.

Image credit —  Alexander Henning Drachmann