Shipulski On Design

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As an engineering leader you have the biggest profit lever in the company. You lead the engineering teams, and the engineering teams design the products. You can shape their work, you can help them raise their game, and you can help them change their thinking. But if you don’t win their hearts and minds, you […]

We’ve all done Voice of the Customer (VOC) work, where we jump on a plane, visit our largest customers, and ask leading questions. Under the guise of learning it’s mostly a mechanism to justify what we already want to do, to justify the products we know want to launch. (VOC should stand for Validate Our […]