Shipulski On Design

How to decide if a problem is worth solving?

If it’s a new problem, try to solve it.

If it’s a problem that’s already been solved, it can’t be a new problem.  Let someone else re-solve it.

If a new problem is big, solve it in a small way.  If that doesn’t work, try to solve it in a smaller way.

If there’s a consensus that the problem is worth solving, don’t bother. Nothing great comes from consensus.

If the Status Quo tells you not to solve it, you’ve hit paydirt!

If when you tell people about solving the problem they laugh, you’re onto something.

If solving the problem threatens the experts, double down.

If solving the problem obsoletes your most valuable product, solve it before your competition does.

If solving the problem blows up your value proposition, light the match.

If solving the problem replaces your product with a service, that’s a recipe for recurring revenue.

If solving the problem frees up a factory, well, now you have a free factory to make other things.

If solving the problem makes others look bad, that’s why they’re trying to block you from solving it.

If you want to know if you’re doing it right, make a list of the new problems you’ve tried to solve.

If your list is short, make it longer.

“CERDEC Math and Science Summer Camp, 2013” by CCDC_C5ISR is licensed under CC BY 2.0

For work that has not been done before, there’s no right answer.  The only wrong answer is to say “no” to trying something new.  Sure, it might not work.  But, the only way to guarantee it won’t work is to say no to trying.

If innovation projects fail nine out of ten times, you can increase the number of projects you try or you can get better at choosing the projects to say no to.  I suggest you say learn to say yes to the one in ten projects that will be successful.

If you believe that nine out of ten innovation projects will fail, you shouldn’t do innovation for a living.  Even if true, you can’t have a happy life going to work every day with a ninety percent chance of failure.  That failure rate is simply not sustainable.  In baseball, the very best hitters of all time were unsuccessful sixty percent of the time, yet, even they focused on the forty percent of the time they got it right.  Innovation should be like that.

If you’ve failed on ninety percent of the projects you’ve worked on, you’ve probably been run out of town at least several times.  No one can fail ninety percent of the time and hold onto their job.

If you’ve failed ninety percent of the time, you’re doing it wrong.

If you’ve failed ninety percent of the time, you’ve likely tried to solve the wrong problems.  If so, it’s time to learn how to solve the right problems.  The right problems have two important attributes: 1) People will pay you if they are solved. 2) They’re solvable.  I think we know a lot about the first attribute and far too little about the second. The problem with solvability is that there’s no partial credit, meaning, if a problem is almost solvable, it’s not solvable. And here’s the troubling part: if a problem is almost solved, you get none of the money.  I suggest you tattoo that one on your arm.

As a subject matter expert, you know what could work and what won’t.  And if you don’t think you can tell the difference, you’re not a subject matter expert.

Here’s a rule to live by: Don’t work on projects that you know won’t work.

Here’s a corollary: If your boss asks you to work on something that won’t work, run.

If you don’t think it will work, you’re right, even if you’re not.

If it might work, that’s about right. If it will work, let someone else do it. If it won’t work, run.

If you’ve got no reason to believe it will work, it won’t.

If you can’t imagine it will work, it won’t.

If someone else says it won’t work, it might.

If someone else tries to convince you it won’t work, they may have selfish reasons to think that way.

It doesn’t matter if others think it won’t work. It matters what you think.

So, what do you think?

If you someone asks you to believe something you don’t, what will you do?

If you try to fake it until you make it, the Universe will make you pay.

If you think you can outsmart or outlast the Universe, you can’t.

If you have a bad feeling about a project, it’s a bad project.

If others tell you that it’s a bad project, it may be a good one.

Only you can decide if a project is worth doing.

It’s time for you to decide.

“Good example of Crossfit Weight lifting – In Crossfit Always lift until you reach the point of Failure or you tear something” by CrossfitPaleoDietFitnessClasses is licensed under CC BY 2.0

Companies have control over one thing: how to allocate their resources. Companies allocate resources by deciding which projects to start, accelerate, and stop; whom to allocate to the projects; how to go about the projects; and whom to hire, invest in, and fire. That’s it.

Taking a broad view of project selection to include starting, accelerating, and stopping projects, as a leader, what is your role in project selection, or, at a grander scale, initiative selection? When was the last time you initiated a disruptive yet heretical new project from scratch? When was the last time you advocated for incremental funding to accelerate a floundering yet revolutionary project? When was the last time you stopped a tired project that should have been put to rest last year?  And because the projects are the only thing that generates revenue for your company, how do you feel about all that?

Without your active advocacy and direct involvement, it’s likely the disruptive project won’t see the light of day.  Without you to listen to the complaints of heresy and actively disregard them, the organization will block the much-needed disruption. Without your brazen zeal, it’s likely the insufficiently-funded project won’t revolutionize anything. Without you to put your reputation on the line and decree that it’s time for a revolution, the organization will starve the project and the revolution will wither.  Without your critical eye and thought-provoking questions, it’s likely the tired project will limp along for another year and suck up the much-needed resources to fund the disruptions, revolutions, and heresy.

Now, I ask you again. How do you feel about your (in)active (un)involvement with starting projects that should be started, accelerating projects that should be accelerated, and stopping projects that should be stopped?

And with regard to project staffing, when was the last time you stepped in and replaced a project manager who was over their head? Or, when was the last time you set up a recurring meeting with a project manager whose project was in trouble? Or, more significantly, when was the last time you cleared your schedule and ran toward the smoke of an important project on fire?  Without your involvement, the over-their-head project manager will drown. Without your investment in a weekly meeting, the troubled project will spiral into the ground.  Without your active involvement in the smoldering project, it will flame out.

As a leader, do you have your fingers on the pulse of the most important projects? Do you have the knowledge, skills, and abilities to know which projects need help? And do you have the chops to step in and do what must be done?  And how do you feel about all that?

As a leader, do you know enough about the work to provide guidance on a major course change? Do you know enough to advise the project team on a novel approach? Do you have the gumption to push back on the project team when they don’t want to listen to you? As a leader, how do you feel about that?

As a leader, you probably have direct involvement in important hiring and firing decisions.  And that’s good.  But, as a leader, how much of your time do you spend developing young talent?  How many hours per week do you talk to them about the details of their projects and deliverables?  How many hours per week do you devote to refactoring troubled projects with the young project managers? And how do you feel about that?

If you want to grow revenue, shape the projects so they generate more revenue. If you want to grow new businesses, advocate for projects that create new businesses. If you need a revolution, start revolutionary projects and protect them.  And if you want to accelerate the flywheel, help your best project managers elevate their game.

“Speeding Pinscher” by PincasPhoto is licensed under CC BY 2.0

When was the last time you did something that scared you? And a more important follow-on question: How did you push through your fear and turn it into action?

Fear is real.  Our bodies make it, but it’s real.  And the feelings we create around fear are real, and so are the inhibitions we wrap around those feelings.  But because we have the authority to make the fear, create the feelings, and wrap the inhibitions, we also have the authority to unmake, un-create, and unwrap.

Fear can feel strong. Whether it’s tightness in the gut, coldness in the chest, or lushness in the face, the physical manifestations in the body are recognizable and powerful.  The sensations around fear are strong enough to stop us in our tracks.  And in the wild of a bygone time, that was fear’s job – to stop us from making a mistake that would kill us. And though we no longer venture into the wild, fear responds to family dynamics, social situations, interactions at work, as if we still live in the wild.

To dampen the impact of our bodies’ fear response, the first step is to learn to recognize the physical sensations of fear for what they are – sensations we make when new situations arise.  To do that, feel the sensations, acknowledge your body made them, and look for the novelty, or divergence from our expectations, that the sensations stand for.  In that way, you can move from paralysis to analysis. You can move from fear as a blocker to fear as a leading indicator of personal growth.

Fear is powerful, and it knows how to create bodily sensations that scare us.  But, that’s the chink in the armor that fear doesn’t want us to know.  Fear is afraid to be called by name, so it generates these scary sensations so it can go on controlling our lives as it sees fit.  So, next time you feel the sensations of fear in your body, welcome fear warmly and call it by name.  Say something like, “Hello Fear.  Thank you for visiting with me.  I’d like to get to know you better.  Can you stay for a coffee?”

You might find that Fear will engage in a discussion with you and apologize for causing you trouble.  Fear may confess that it doesn’t like how it treats you and acknowledge that it doesn’t know how to change its ways.  Or, it may become afraid and squirt more fear sensations into your body. If that happens, tell Fear that you understand it’s just doing what it evolved to do, and repeat your offer to sit with it and learn more about its ways.

The objective of calling Fear by name is to give you a process to feel and validate the sensations and then calm yourself by looking deeply at the novelty of the situation.  By looking squarely into Fear’s eyes, it will slowly evaporate to reveal the nugget of novelty it was cloaking. And with the novelty in your sights, you can look deeply at this new situation (or context or interpersonal dynamic) and understand it for what it is.  Without Fear’s distracting sensations, you will be pleasantly surprised with your ability to see the situation for what it is and take skillful action.

So, when Fear comes, feel the sensations.  Don’t push them away.  Instead, call Fear by name.  Invite Fear to tell its story, and get to know it.  You may find that accepting Fear for what it is can help you grow your relationship with Fear into a partnership where you help each other grow.

“tractor pull 02 – Arnegard ND – 2013-07-04” by Tim Evanson is licensed under CC BY-SA 2.0

Speak up.  Your ideas can’t see daylight unless others know about them.

Be wrong. When you’re wrong, you sharpen the rightness.

Be right. When you’re right in the face of wrongness, everyone wins, except for you.

Stand tall. Stand behind your decisions, but you can’t be responsible for their outcome.

Be truthful, but not hurtful.

Be overwhelmed.  This is difficult.

Give it away. When things go well, delegate credit to the up-and-coming.  They’ll remember.

Support others. When someone’s in the bucket, pull them out. They’ll remember.

Pay it forward. A kind soul gave it to you, and it’s time to give it to someone else. They’ll remember.

Say “thank you.” And mean it.

Be quiet. When things are on the right track, there’s no need to derail.

Take the heat. When there’s a mistake, own it so the young don’t have to. They’ll remember.

Make room for others. Nothing blocks their growth like your career aspirations.

Say nothing negative, unless you can’t. And if you must, say it in private.

Praise publicly, loudly, and often.

Set up others for success. And when accused of doing so, plead ignorance.

Share your frustrations, but sparingly. Done skillfully, it’s a compliment.

Be human.  People will notice.

“Uncomfortable Fisher” by DaveFayram is licensed under CC BY-SA 2.0

If you know how to do it, it’s because you’ve done it before. You may feel comfortable with your knowledge, but you shouldn’t.  You should feel deeply uncomfortable with your comfort. You’re not trying hard enough, and your learning rate is zero.

Seek out “don’t know.”

If you don’t know how to do it, acknowledge you don’t know, and then go figure it out.  Be afraid, but go figure it out.  You’ll make mistakes, but without mistakes, there can be no learning.

No mistakes, no learning.  That’s a rule.

If you’re getting pressure to do what you did last time because you’re good at it, well, you’re your own worst enemy.  There may be good profits from a repeat performance, but there is no personal growth.

Why not find someone with “don’t know” mind and teach them?

Find someone worthy of your time and attention and teach them how. The company gets the profits, an important person gets a new skill, and you get the satisfaction of helping someone grow.

No learning, no growth.  That’s a rule.

No teaching, no learning.  That’s a rule, too.

If you know what to do, it’s because you have a static mindset.  The world has changed, but you haven’t.  You’re walking an old cowpath.  It’s time to try something new.

Seek out “don’t know” mind.

If you don’t know what to do, it’s because you recognize that the old way won’t cut it.  You know have a forcing function to follow.  Follow your fear.

No fear, no growth. That’s a rule.

Embrace the “don’t know” mind. It will help you find and follow your fear.  And don’t shun your fear because it’s a leading indicator of novelty, learning, and growth.

“O OUTRO LADO DO MEDO É A LIBERDADE (The Other Side of the Fear is the Freedom)” by jonycunha is licensed under CC BY-SA 2.0

Innovation is a result of accumulated knowledge acquired over decades that is made manifest with mundane means.

It can be helpful to understand the required mindset by working things backward.

If you want innovation, solve new problems.

If you want to solve new problems, wall off design space responsible for success.

Block the team from reusing the same old recipe for success so there will be discomfort.

Without discomfort, there can be no innovation.  Seek it out.

Prohibit solutions that live in familiar design space to demand the product or service do new things.

When the product or service must do new things, new lines of customer goodness must be created.

To create new lines of customer goodness, you’ve got to look at new facets of the customers’ lives.

To look at new facets of the customers’ lives, look more broadly at the jobs customers want to do.

You can ask customers what new jobs they want to do, but they won’t be able to tell you.

When you want to understand which new jobs will change the game, watch the work.

When you watch the work, watch more than the work. Watch everything.

When you come back to the office with new jobs that will disrupt the industry, you will be misunderstood for at least a year.

Misunderstanding is a precursor to innovation.  Seek it out.

Misunderstanding blocks support for new work, but at least you’ll know you’re on to something.

When you get no support for the new work, do it anyway.

Rinse and repeat, as needed.

“Backwards Spinner” by darkday. is licensed under CC BY 2.0

Success demands people do what they did last time.

Success blocks fun.

Success walls off all things new.

Success has a half-life that is shortened by doubling down.

Success eats novelty for breakfast.

Success wants to scale, even when it’s time to obsolete itself.

Success doesn’t get caught from behind, it gets disrupted from the bottom.

Success fuels the Innovator’s Dilemma.

Success has a short attention span.

Success scuttles things that could reinvent the industry.

Success frustrates those who know it’s impermanent.

Success breeds standard work.

Success creates fear around making mistakes.

Success loves a best practice, even after it has matured into bad practice.

Success doesn’t like people with new ideas.

Success strangles.

Success breeds success, right up until the wheels fall off.

Success is the antidote to success.

“20204-roots strangle bricks” by oliver.dodd is licensed under CC BY 2.0

It’s not a vacation unless you forget about work.

It’s not a holiday unless you leave your phone at home.

If you must check-in at work, you’re not on vacation.

If you feel guilty that you did not check-in at work, you’re not on holiday.

If you long for work while you’re on vacation, do something more interesting on vacation.

If you wish you were at work, you get no credit for taking a holiday.

If people know you won’t return their calls, they know you are on vacation.

If people would rather make a decision than call you, they know you’re on holiday.

If you check your voicemail, you’re not on vacation.

If you check your email, you’re not on holiday.

If your company asks you to check-in, they don’t understand vacation.

If people at your company invite you to a meeting, they don’t understand holiday.

Vacation is productive in that you return to work and you are more productive.

Holiday is not wasteful because when you return to work you don’t waste time.

Vacation is profitable because when you return you make fewer mistakes.

Holiday is skillful because when you return your skills are dialed in.

Vacation is useful because when you return you are useful.

Holiday is fun because when you return you bring fun to your work.

If you skip your vacation, you cannot give your best to your company and to yourself.

If neglect your holiday, you neglect your responsibility to do your best work.

Don’t skip your vacation and don’t neglect your holiday.  Both are bad for business and for you.

“CatchingButterflies on Vacation” by OakleyOriginals is licensed under CC BY 2.0

Every day, tell your truth.

Even if unpopular, tell your truth.

Especially if unpopular, tell your truth.

It’s not your obligation to convince others of your truth, but it is your obligation to share it.

Your truth is yours, and that’s enough. Tell it.

If someone doesn’t share your truth, you’ve done your part.

Your truth is birthed from your experiences, and that’s why your truth is unique and valid.

Your truth can be sharpened by listening to others’ truths, but you’ve got to listen.

If you don’t listen to others’ truths, yours will stagnate.

Stagnant truth is outdated truth.

Outdated truth is less useful than updated truth.

“the eyes of truth r always watching u” by TheAlieness GiselaGiardino²³ is licensed under CC BY-SA 2.0

There’s a lot of noise at work.  I’m not talking about the audible noise you hear in your office or the chatter of your coworkers. I’m talking about the noise purposefully created to slather a layer of importance to things that aren’t all that important.

Corporate priorities are created at the company level to move the company in a new direction. There are regular presentations made by the leadership team to educate everyone on the new direction and help everyone think the initiative is important.  This takes a lot of time and energy.  Then, there are regular meetings held across the company to hear the sermon of the corporate priorities. How much does it cost for everyone in the company to sit through a one-hour sermon on corporate priorities? How much does it cost to do this quarterly or monthly? Because the cost is high and the value is low, corporate priorities have a high noise content.

Monthly reports on the status of the corporate priorities take a lot of work to pull together. These reports tell us how things are going at a high level but are not actionable.  Some initiatives are green, some are yellow, and some are red.  So what? After reading a monthly report of a corporate initiative, have you ever changed your work in any way? I didn’t think so, because the report is noise.

If your work brings about no changes, the work is noise.

If you complete a talent assessment for your team and no one’s work changes or no one changes teams, the talent assessment is noise. If you are asked to create a summary of your work experience to support a talent assessment and nothing changes after the assessment, the talent assessment program is noise. If you are asked to put together a succession plan and nothing changes, the succession planning process is noise. If you are asked to put together an improvement plan for your team’s culture and no one reads the plan or holds you accountable, the culture improvement program is noise.

If you write a monthly report and no asks questions about it, the monthly reporting process is noise. If you write a charter for a project and no one asks questions about it, the project definition process is noise. If someone sets up a meeting without a defined agenda, that meeting is noise. If no one writes meeting minutes, the meeting is noise. If there will be no decision made at the meeting, don’t go because that meeting is noise.

Work is 95% noise.

If someone asks for help, help them because that is not noise. When you see a problem, do something about it because that’s not noise.  When you see something that’s missing, fill the hole because that’s not noise.  When something interests you, investigate it because that’s not noise.  When your curiosity gets the best of you, that’s not noise.  When something is important to you, that’s not noise.  When something should be important to someone else, tell them because that’s not noise.

When the work is noise, don’t do it. But if you must do it, do it with minimal effort and do it poorly. Don’t start the work until two weeks after the deadline. With luck, next time they’ll ask someone else to do it. If you think the work is noise, it probably is. Don’t do the work until you’re asked three times. Then, do it poorly.

If the customer won’t benefit, the work is noise. If the work is new and the customer might benefit, the work is not noise. If you are unsure if the work is noise, ask how might customer benefit.  If you are pursuing something that will grow the top line, it’s not noise. If you’re unsure if the work is noise, ask how the work might grow the top line.

If it’s noise, say no.  That will free up your time to say yes to things that are real.

“Olive with her NYE hearing protection… Muffs on upside down work great!” by Bekathwia is licensed under CC BY-SA 2.0