Shipulski On Design

When you tell the truth and someone reacts negatively, their negativity is a surrogate for significance.

When you withhold the truth because someone will react negatively, you do everyone a disservice.

When you know what to do, let someone else do it.

When you’re absolutely sure what to do, maybe you’ve been doing it too long.

When you’re in a situation of complete uncertainty, try something. There’s no other way.

When you’re told it’s a bad idea, it’s probably a good one, but for a whole different reason.

When you’re told it’s a good idea, it’s time to come up with a less conventional idea.

When you’re afraid to speak up, your fear is a surrogate for importance.

When you’re afraid to speak up and you don’t, you do your company a disservice.

When you speak up and are met with laughter, congratulations, your idea is novel.

When you get angry, that says nothing about the thing you’re angry about and everything about you.

When someone makes you angry, that someone is always you.

When you’re afraid, be afraid and do it anyway.

When you’re not afraid, try harder.

When you’re understood the first time you bring up a new idea, it’s not new enough.

When you’re misunderstood, you could be onto something.  Double down.

When you’re comfortable, stop what you’re doing and do something that makes you uncomfortable.

It’s time to get comfortable with being uncomfortable.

“mirror-image pickup” by jasoneppink is licensed under CC BY 2.0

By definition, the approach that made you successful will become less successful over time and, eventually, will run out of gas.  This fundamental is not about you or your approach, rather it’s about the nature of competition and evolution.  There’s an energy that causes everything to change, grow and improve and your success attracts that energy.  The environment changes, the people change, the law changes and companies come into existence that solve problems in better and more efficient ways.  Left unchanged, every successful business endeavor (even yours) has a half-life.

If you want to extend the life of your business endeavor, you’ve got to be novel.

By definition, if you want to grow, you’ve got to raise your game. You’ve got to do something different.  You can’t change everything, because that’s inefficient and takes too long.  So, you’ve got to figure out what you can reuse and what you’ve got to reinvent.

If you want to grow, you’ve got to be novel.

Being novel is necessary, but expensive.  And risky. And scary.  And that’s why you want to add just a pinch of novelty and reuse the rest.  And that’s why you want to try new things in the smallest way possible.  And that’s why you want to try things in a time-limited way. And that’s why you want to define what success looks like before you test your novelty.

Some questions and answers about being novel:

Is it easy to be novel? No.  It’s scary as hell and takes great emotional strength.

Can anyone be novel? Yes. But you need a good reason or you’ll do what you did last time.

How can I tell if I’m being novel? If you’re not scared, you’re not being novel.  If you know how it will turn out, you’re not being novel.  If everyone agrees with you, you’re not being novel.

How do I know if I’m being novel in the right way? You cannot. Because it’s novel, it hasn’t been done before, and because it hasn’t been done before there’s no way to predict how it will go.

So, you’re saying I can’t predict the outcome of being novel?  Yes.

If I can’t predict the outcome of being novel, why should I even try it? Because if you don’t, your business will go away.

Okay.  That last one got my attention.  So, how do I go about being novel? It depends.

That’s not a satisfying answer. Can you do better than that? Well, we could meet and talk for an hour.  We’d start with understanding your situation as it is, how this current situation came to be, and talk through the constraints you see.  Then, we’d talk about why you think things must change.  I’d then go away for a couple of days and think about things.  We’d then get back together and I’d share my perspective on how I see your situation.  Because I’m not a subject matter expert in your field, I would not give you answers, but, rather, I’d share my perspective that you could use to inform your choice on how to be novel.

“Giraffe trying to catch a twig with her tongue” by Tambako the Jaguar is licensed under CC BY-ND 2.0

The pandemic has taken much from us, but we’re still here.  We have each other, and that’s something we can be thankful for.

But going forward, what will you do? Will you worry about making the right choice, or will you be thankful you have a choice? Or maybe both?

When things don’t go according to your arbitrarily set expectations, will you judge yourself negatively? Or will you give yourself some self-love and be okay with things as they are? Will you be angry that the universe didn’t bend to your will or will thankful that you have an opportunity to give it another try tomorrow? Or maybe a little of both?

When you see someone struggling, what will you do? Will you play the zero-sum game and save all your resources for yourself? Or will you be thankful for what you have and give some of your emotional energy to someone who is having a hard day? I don’t think Thanksgiving is a zero-sum game, but no need to take my word for it.  What’s wrong with running your own experiment? You may find that by spending a little you’ll get a lot more in return.

Everything is a little harder these days. This is real and natural. We’ve been through a lot together. Last year we did everything we could just to keep our heads above water. We worked harder than ever just to break even.  We’re worn down and yet there seems to be no relief in sight.  And now, the not-so-subtle economic forces will push us to dismiss our tiredness and try to convince us to strive for improvements and productivity on all fronts. Where are the thanks in all that?

As people that care, we can give thanks.  We can thank the people who gave us everything they had.  Of course, their work wasn’t perfect (it never is), but they held it together and they made it happen. They deserve our thanks.  A short phone call will do, and so will a short text.  And for the people that gave everything they had and couldn’t hold it together, they deserve our thanks more than anyone.  They gave so much to others that they had nothing in reserve for themselves.  They deserve our thanks, and we are just the people to give it to them.

What we were able to pull off last year is amazing. And that’s something we can be thankful for.  So, give yourself thanks and feel good about it.  And, if you have anything left in your tank, think about those special people that gave too much and paid the price.  They need your thanks, too.  And, remember, a short phone call or text is all it takes to give thanks.

Next year will be difficult. The world will ask us to step it up, even though we’re not ready.  We’ll be asked to do more, even though our emotional gas tanks are empty. Let’s help each other get ready for next year by giving thanks to each other.  Why not reach out to three to five people who made a difference over the last year and thank them?

And, remember, all it takes to give thanks is a short phone call or text.

Happy Thanksgiving.

“Two Hands Making a Heart with Sunset in Background” by Image Catalog is marked with CC0 1.0

If you are happy with what you have, others have no power over you.

If you don’t want more, you call the shots.

If you have nothing to prove, no one can manipulate you.

If you have enough, the lure of more cannot pull you off the path of what you think is right.

If you don’t need approval from others, you can do what you think is right.

If you know what’s important to you, you can choose the path forward.

If you know who you are, so does everyone else.

If you know who you are, you don’t care what others think of you.

When you don’t care about what others think about you, you can do the right work.

When you can do the right work in the right way, you are impervious to influence.

When you are impervious to influence, the right work happens, despite the displeasure of the Status Quo.

 Anne Ruthmann is licensed under CC BY-NC-ND 2.0

If you want to get innovation right, focus on novelty.

Novelty is the difference between how things are today and how they might be tomorrow.  And that comparison calibrates tomorrow’s idea within the context of how things are today.  And that makes all the difference. When you can define how something is novel, you have an objective measure of things.

How is it different than what you did last time?  If you don’t know, either you don’t know what you did last time or you don’t know the grounding principle of your new idea. Usually, it’s a little of the former and a whole lot of the latter.  And if you don’t know how it’s different, you can’t learn how potential customers will react to the novelty.  In fact, if you don’t know how it’s different, you can’t even decide who are the right potential customers.

A new idea can be novel in unique ways to different customer segments and it can be novel in opposite ways to intermediaries or other partners in the business model.  A customer can see the novelty as something that will make them more profitable and an intermediary can see that same novelty as something that will reduce their influence with the customer and lead to their irrelevance.  And, they’ll both be right.

Novelty is in the eye of the beholder, so you better look at it from their perspective.

Like with hot sauce, novelty comes in a range of flavors and heat levels.  Some novelty adds a gentle smokey flavor to your favorite meal and makes you smile while the ghost pepper variety singes your palate and causes you to lose interest in the very meal you grew up on.  With novelty, there is no singular level of Scoville Heat Unit (SHU) that is best.  You’ve got to match the heat with the situation.  Is it time to improve things a bit with a smokey, yet subtle, chipotle? Or, is it time to submerge things in pure capsaicin and blow the roof off?  The good news is the bad news – it’s your choice.

With novelty, you can choose subtle or spicy.  Choose wisely.

And like with hot sauce, novelty doesn’t always mix well with everything else on the plate. At the picnic, when you load your plate with chicken wings, pork ribs, and apple pie, it’s best to keep the hot sauce away from the apple pie.  Said more strongly, with novelty, it’s best to use separate plates.  Separate the teams – one team to do heavy novelty work, the disruptive work, to obsolete the status quo, and a separate team to the lighter novelty work, the continuous improvement work, to enhance the existing offering.

Like with hot sauce, different people have different tolerance levels for novelty. For a given novelty level, one person can be excited while another can be scared.  And both are right.  There’s no sense in trying to change a person’s tolerance for novelty, they either like it or they don’t.  Instead of trying to teach them to how to enjoy the hottest hot sauce, it’s far more effective to choose people for the project whose tolerance for novelty is in line with the level of novelty required by the project.

Some people like habanero hot sauce, and some don’t.  And it’s the same with novelty.

When there’s nothing left in your tank, what do you do?  When it’s difficult for you to keep your head above water, what do you do? When you see people who need help, do you spend your energy to help them or do you preserve your energy for yourself?

If no one at your company has the energy to spare, what are the consequences? If a small problem isn’t solved quickly, might it snowball into something unmanageable? If a series of unsolved problems develop into a series of avalanches, couldn’t that change the character of your company? If everyone at your company is out of gas, what does that say?

If your calendar is full of standing meetings, you have no time for deep work.  But, if your calendar has free space, that gives others the opportunity to fill your calendar with their priorities.  Is it okay to say no to a meeting? Is it okay to preserve time for deep thought? Is it okay to cancel the whole meeting series for a standing meeting? What would it mean to your mental health if you deleted standing meetings and freed up six hours per week? What would it mean to the quality of your work?  Might you even get to do the foundational work that is vital to next year’s success?

What would it mean if you could create a four-hour block of uninterrupted time that recurred wice per week? What could you accomplish in those two luscious time blocks? How many problems could you avoid? How many cross-team relationships could build? How much could you learn from researching the state-of-the-art? How much could you accelerate your projects? How many young people could you help?

What’s in the way of canceling some meetings? Is your mental health worth it? What’s in the way of scheduling a four-hour meeting with yourself twice a week? Is your work important enough? What’s in the way of stopping work at a reasonable time so you can get your personal things done, get some exercise, and spend time with your family? What would your company think if you took care of yourself and had some energy to spare for others?

What’s in the way of taking care of yourself?

“Toe Art…Concern & Care” by VinothChandar is licensed under CC BY 2.0

Your core business, the long-standing business that has made you what you are, is both your greatest strength and your greatest weakness.

The Core generates the revenue, but it also starves fledgling businesses so they never make it off the ground.

There’s a certainty with the Core because it builds on success, but its success sets the certainty threshold too high for new businesses.  And due to the relatively high level of uncertainty of the new business (as compared to the Core) the company can’t find the gumption to make the critical investments needed to reach orbit.

The Core has generated profits over the decades and those profits have been used to create the critical infrastructure that makes its success easier to achieve.  The internal startup can’t use the Core’s infrastructure because the Core doesn’t share.  And the Core has the power to block all others from taking advantage of the infrastructure it created.

The Core has grown revenue year-on-year and has used that revenue to build out specialized support teams that keep the flywheel moving.  And because the Core paid for and shaped the teams, their support fits the Core like a glove.  A new offering with a new value proposition and new business model cannot use the specialized support teams effectively because the new offering needs otherly-specialized support and because the Core doesn’t share.

The Core pays the bills, and new ventures create bills that the Core doesn’t like to pay.

If the internal startup has to compete with the Core for funding, the internal startup will fail.

If the new venture has to generate profits similar to the Core, the venture will be a misadventure.

If the new offering has to compete with the Core for sales and marketing support, don’t bother.

If the fledgling business’s metrics are assessed like the Core’s metrics, it won’t fly, it will flounder.

If you try to run a new business from within the Core, the Core will eat it.

To work effectively with the Core, borrow its resources, forget how it does the work, and run away.

To protect your new ventures from the Core, physically separate them from the Core.

To protect your new businesses from the Core, create a separate budget that the Core cannot reach.

To protect your internal startup from the Core, make sure it needs nothing from the Core.

To accelerate the growth of the fledgling business, make it safe to violate the Core’s first principles.

To bolster the capability of your new business, move resources from the Core to the new business.

To de-risk the internal startup, move functional support resources from the Core to the startup.

To fund your new ventures, tax the Core.  It’s the only way.

“Core Memory” by JD Hancock is licensed under CC BY 2.0

In these trying times when stress is high, supply chains are empty, and the pandemic is still alive and well, here’s a mantra to hold onto:

Everyone is doing their best, even though it might not look that way.

When restaurants are only open four days a week because they have no one to take the orders and clean the dishes, they are trying their best.  Sure, you can’t go there for dinner on those off-days. And, sure, it cramps your style. And, sure, it looks like they’re doing it just to piss you off.  But they are trying their best.  They want to be open. They want to serve you dinner and take your money.  It may not look like it, but they are doing their best. How might you hold onto that reality? How might you engage your best self and respond accordingly?

The situation at restaurants is one of many where people are trying their best but environmental realities have caused their best to be less than it was. Car dealers want to sell cars, but there are fewer of them to sell. The prices are higher, the choices are fewer, and the lead times are longer.  The salespeople aren’t out to get you; there’s simply more demand than cars.  If you want a car, try to buy one.  But if you can’t or you don’t like the price, what does it say about you if you get angry at the salesperson? It may not look like it, but they are trying their best.  How might you hold onto that? What would it take for you to behave like they are trying their best?

Plumbers and electricians have more work than they can handle. If they don’t answer their phone, or don’t respond quickly, or respond with a quote that’s higher than you think reasonable, don’t take it personally.  They are doing their best.  Plumbers actually like to trade their time for your money and it’s the same with electricians.  But, there are simply more pipes to be worked on than there are plumbers to work them.  And there’s more wiring to do than there are electricians to do work.  Their best isn’t as good as it was, but it’s still their best.  You can get angry, but that won’t get your leaks fixed or your new electrical outlets installed.  How might you hold onto the fact that they are doing their best?  And, how might you engage your best self to respond with kindness and understanding?

And it’s the same situation at work.  Everyone is trying their best, though it may look that way.  Our families or parents are struggling; our kids are having a difficult time; we can’t find plumbers; we can’t hire electricians; we cannot afford new cars prices; there are no cars to buy; and the restaurants are closed. This is crazy enough on its own, but all those outside stressors are sitting on top of a collection of work-related stressors.  There are many vacant positions so there are fewer people to do the work; competitors have upped the pressure; under the banner of doing more with less, more projects have been added, even though there are fewer people; and profitability goals have been turned up to eleven.

How might we hold onto the reality that our personal lives are stressful and, though we are trying harder than ever, our best CANNOT be good as it used to be? And how might we hold onto the reality that with such stress at home, we are giving our all but we have LESS to give.

Let’s help each other hold onto the mantra:

Everyone is doing their best, even though it might not look that way.

“the mask” by wolfgangfoto is licensed under CC BY-ND 2.0

The members of the Trust Network have worked together for a long time. And over that time together they’ve developed trust-based relationships that are more powerful than almost anything in the universe.

The Trust Network knows the work intimately and can do it in their sleep. They intuitively know the work should be started, the work should come next, the work should come after that, and the work should be scuttled.

In meetings, members of the Trust Network represent each other’s positions and protect each other’s interests.  They’ve worked so long together that they know what each other think and can anticipate each other’s moves. The Trust Network communicates so quickly you’d think they’re telepathic.  In truth, they’re only almost telepathic.

Members of the Trust Network don’t wear team jackets or advertise their membership status in any way.  In fact, they never even call the network by name.  You don’t know who they are, but they do. They hold regular meetings, though those meetings look like every other regular meeting. The Trust Network hides in plain sight.

When a project slowly emerges from the ether and blossoms into something special, that’s the workings of the Trust Network.  When there’s no money to pay for an important purchase, yet the money mysteriously finds its way to the person who needs it, that’s the workings of the Trust Network.   When a highly utilized piece of equipment suddenly comes available to support a seemingly unimportant project, that’s because the Trust Network knows it is truly an important project.

When a Vice President starts a pet project and tries to push it over the finish line, it’s the Trust Network that creates the resistance.  When resources are slow to start the work, that’s the Trust Network. When emergency-type problems conveniently pull resources from the critical path, that’s the Trust Network.  When the technical people stand up and say “this won’t work,” it’s the Trust Network that made it safe for them to say it.

When the formal org chart can’t get it done, the Trust Network engages to get it done. They simply come together to get the right people working on the right work, get the right analyses done, and invoke the right processes and tools right tools. The Trust Network doesn’t ask permission.

In an arm-wrestling match between the formal organizational network and the informal Trust Network, the formal network doesn’t stand a chance.

When the Trust Network sees organizational shenanigans, it turns the volume up to eleven. When the Trust Network sees people being mistreated, they get angry and swarm the troublemakers. And though it’s an invisible swarm, it’s a swarm that stings. And because its prime directive is to protect the hive, it’s a swarm that will not stop until the mistreatment stops. And because they know the work so well, they know how to sting in the most painful way.

If you want to be tapped for membership in the Trust Network, here’s what you should do. When there’s a big problem, run toward that problem like your hair is on fire and fix the problem.  Don’t ask permission. Just fix it.  When there’s a project that’s in trouble, donate resources and your time. Don’t ask. Just get the project back on the rails. When you see someone that’s suffering or having difficulty, help them. Don’t ask them if they want your help.  Just help them. When you see someone that is about to make a big mistake, invite them to coffee, and help them make a better decision or take a better approach. Don’t ask, just help.

The Trust Network is always looking for new members and will reach out to you after you make a habit of demonstrating the right behavior.

Here are two more posts on the Trust Network —  The Trust Network and Trust Network II.

“Hawk Conservancy Trust, Andover” by MarilynJane is licensed under CC BY 2.0

If you want to grow the top line right now, create a hard constraint – the product cannot change – and force the team to look for growth outside the product. Since all the easy changes to the product have been made, without a breakthrough the small improvements bring diminishing returns. There’s nothing left here.  Make them look elsewhere.

If you want to grow the top line without changing the product, make it easier for customers to buy the products you already have.

If you want to make it easier for customers to buy what you have, eliminate all things that make buying difficult.  Though this sounds obvious and trivial, it’s neither. It’s exceptionally difficult to see the waste in your processes from the customers’ perspective.  The blackbelts know how to eliminate waste from the company’s perspective, but they’ve not been taught to see waste from the customers’ perspective.  Don’t believe me?  Look at the last three improvements you made to the customers’ buying process and ask yourself who benefitted from those changes.  Odds are, the changes you made reduced the number of people you need to process the transactions by pushing the work back into the customers’ laps. This is the opposite of making it easier for your customers to buy.

Have you ever run a project to make it easier for customers to buy from you?

If you want to make it easier for customers to buy the products you have, pretend you are a customer and map their buying process. What you’ll likely learn is that it’s not easy to buy from you.

How can you make it easier for the customer to choose the right product to buy? Please don’t confuse this with eliminating the knowledgeable people who talk on the phone with customers. And, fight the urge to display all your products all at once.  Minimize their choices, don’t maximize them.

How can you make it easier for customers to buy what they bought last time?  A hint: when an existing customer hits your website, the first thing they should see is what they bought last time.  Or, maybe, a big button that says – click here to buy [whatever they bought last time].  This, of course, assumes you can recognize them and can quickly match them to their buying history.

How can you make it easier for customers to pay for your product? Here’s a rule to live by: if they don’t pay, you don’t sell. And here’s another: you get no partial credit when a customer almost pays.

As you make these improvements, customers will buy more.  You can use the incremental profits to fund the breakthrough work to obsolete your best products.

“Shopping Cart” by edenpictures is licensed under CC BY 2.0

This seems like a repeat of the last time we set a project launch date without regard for the work content.  Do you see it that way?

This person certainly looks the part and went to the right school, but they have not done this work before.  Why do you think we should hire them even though they don’t have the experience?

The last time we ran a project like this it took two years to complete.  Why do you think this one will take six months?

If it didn’t work last time, why do you think it will work this time?

Why do you think we can do twice the work we did last year while reducing our headcount?

The work content, timeline, and budget are intimately linked. Why do you think it’s possible to increase the work content, pull in the timeline, and reduce the budget?

Seven out of thirteen people have left the team. How many people have to leave before you think we have a problem?

Yes, we’ve had great success with that approach over the last decade, but our most recent effort demonstrated that our returns are diminishing.  Why do you want to do that again?

If you think it’s such a good idea, why don’t you do it?

Why do you think it’s okay to add another project when we’re behind on all our existing projects?

Customers are buying the competitive technology.  Why don’t you believe that they’re now better than we are?

This work is critical to our success, yet we don’t have the skills sets, capacity, or budget to hire it out.  Why are you telling us you will get it done?

This problem seems to fit squarely within your span of responsibility. Why do you expect other teams to fix it for you?

I know a resource gap of this magnitude seems unbelievable but is what the capacity model shows.  Why don’t you believe the capacity model?

We have no one to do that work. Why do you think it’s okay to ask the team to sign up for something they can’t pull off?

Based on the survey results, the culture is declining.  Why don’t you want to acknowledge that?

“I have a question” by The U.S. Army is licensed under CC BY 2.0