Shipulski On Design

Archive for the ‘Level 5 Courage’ Category

When people look back on your life, what will they see?

When you’re dead and gone, what stories will your kids tell about you?

What stories will your coworkers tell?

How about your bosses?

Will they see your disagreement as mischievous or skillful?

Will they see your frustration as disruptive or caring?

Will they see your vehemence as disrespectful or passionate?

Will they see your divergent views as contrarian or well-intentioned?

Will they see your withholding as passive-aggressive or as the result of exhausting all other possibilities?

Will they see your tears as sadness for yourself or the company you care about deeply?

Will they see your “no’s” as curmudgeonly given or brave?

Will they see your dissent as destructive or constructive?

Will they see your frustration as immaturity or as others falling short of your high expectations?

Will they see your unpopular perspective as troublemaking or as the antidote to groupthink?

Will they see your positivity as fake or as the support that everyone needs to do their best work?

Here’s the thing: What matters is not what it looks like from the outside, but your intentions.

And another thing: Anyone that knows you knows your intentions.

Now, go out and do what you think is right. And do it like you mean it. And don’t look back.

And here’s a mantra: What people think about you is none of your business.

100% agreement means there’s less than 100% truth.  If, as a senior leader, you know there are differing opinions left unsaid, what would you do? Would you chastise the untruthful who are afraid to speak their minds? Would you simply ignore what you know to be true and play Angry Birds on your phone? Would you make it safe for the fearful to share their truth? Or would you take it on the chin and speak their truth? As a senior leader, I’d do the last one.

Best practice is sometimes a worst practice. If, as a senior leader, you know a more senior leader is putting immense pressure put on the team to follow a best practice, yet the context requires a new practice, what would you do? Would you go along with the ruse and support the worst practice? Would you keep your mouth shut and play tick-tack-toe until the meeting is over? Would you suggest a new practice, help the team implement it, and take the heat from the Status Quo Police? As a senior leader, I’d do the last one.

Truth builds trust. If, as a senior leader, you know the justification for a new project has been doctored, what would you do? Would you go along with the charade because it’s easy? Would call out the duplicity and preserve the trust you’ve earned from the team over the last decade? As a senior leader, I’d do the last one.

The loudest voice isn’t the rightest voice. If, as a senior leader, you know a more senior leader is using their positional power to strong-arm the team into a decision that is not supported by the data, what would you do? Would you go along with it, even though you know it’s wrong? Would you ask a probing question that makes it clear there is some serious steamrolling going on? And if that doesn’t work, would you be more direct and call out the steamrolling for what it is?  As a senior leader, I’d do the last two.

What’s best for the company is not always best for your career. When you speak truth to power in the name of doing what’s best for the company, your career may suffer. When you see duplicity and call it by name, the company will be better for it, but your career may not. When you protect people from the steam roller, the team will thank you, but it may cost you a promotion. When you tell the truth, the right work happens and you earn the trust and respect of most everyone.  As a senior leader, if your career suffers, so be it.

When you do the right thing, people remember. When, in a trying time, you have someone’s back, they remember. When a team is unduly pressured and you put yourself between them and the pressure, they remember. When you step in front of the steamroller, people remember. And when you silence the loudest voice so the right decision is made, people remember. As a senior leader, I want to be remembered.

Do you want to be remembered as someone who played Angry Birds or advocated for those too afraid to speak their truth?

Do you want to be remembered as someone who doodled on their notepad or spoke truth to power?

Do you want to be remembered as someone who kept their mouth shut or called out the inconvenient truth?

Do you want to be remembered as someone who did all they could to advance their career or someone who earned the trust and respect of those they worked with?

In the four cases above, I choose the latter.

“cryptic.” by dfactory is licensed under CC BY 2.0

Best practice – a tired recipe you recycle because you think the world is static.
Emergent practice – a new way to work created from whole cloth because the context is new.

Worst practice – a best practice applied to a world that has changed around you.
Novel practice– work that recognizes the world is a different place but is dismissed out-of-hand because everyone wants to live in the comfortable past.

Continuous improvement – when you try to put a shine on a tired, old process that worked ten years ago.
Discontinuous improvement – work that is disrespectful to the Status Quo and hurts people’s feelings.

Grow the core – when you do what you did in 2010 because you don’t know what else to do.
Obsolete your best work – when you do work that makes it clear to your customers that they should not have purchased your most successful product.

Reduce operating expense – what you do when you don’t know how to grow the top line and want to eliminate the flexibility to respond to an uncertain future.
Grow the top line – when you launch a new product that causes your customers to happily throw away the product they just bought from you.

A PowerPoint slide deck that defines your strategic plan – an electronic work product that distracts you from the reality of an ever-changing future.
A new product that is radically better than your last one – what you should create instead of a PowerPoint slide deck that defines your strategic plan.

MBA – a university degree that gives you a pedigree so companies hire you.
Ph.D. – a university degree that teaches you to learn, but takes too long.

Return On Investment (ROI) – a calculation that scuttles new work that would reinvent your business.
Imagination – thinking that will help you navigate an uncertain future, but is knee-capped by the ROI calculation.

Standard work – a process you used last time and will use next time because, again, you think the world is static.
Judgment – thinking that creates a whole new business trajectory to address an uncertain future but can get you fired if you use it.

A sustainable competitive advantage – a relic of a slow-moving world.
Continual change – the only way to deal with an ever-accelerating future.

Success – profits from work done by people who retired from your company some time ago.
Success – the thing that blocks you from working on the unproven.

Success – what pays the bills.
Success – what jeopardizes your ability to pay the bills in five years.

Success – why people think old practices are best practices.
Success – why new work is so difficult to do.

Success – why continuous improvement carries the day.
Success – why discontinuous improvement threatens.

Success – the mother of complacency.

“dark underbelly” by JoeBenjamin is licensed under CC BY-NC 2.0

If you want to make a difference, build trust.

 

If you want to build trust, do a project together.

If you want to build more trust, help the team do work they think is impossible.

If you want to build more trust, contribute to the project in the background.

If you want to build more trust, actively give credit to others.

If you want to build more trust, deny your involvement.

 

If you want to create change, build trust.

 

If you want to build trust, be patient.

If you want to build more trust, be more patient.

If you want to build more trust, check your ego at the door so you can be even more patient.

 

If you want to have influence, build trust.

 

If you want to build trust, do something for others.

If you want to build more trust, do something for others that keeps them out of trouble.

If you want to build more trust, do something for others that comes at your expense.

If you want to build more trust, do it all behind the scenes.

If you want to build more trust, plead ignorance.

 

If you want the next project to be successful, build trust.

 

If you want to build trust, deliver what you promise.

If you want to build more trust, deliver more than you promise.

If you want to build more trust, deliver more than you promise and give the credit to others.

 

If you want deep friendships, build trust.

 

If you want to build trust, give reinforcing feedback.

If you want to build more trust, give reinforcing and correcting feedback in equal amounts.

If you want to build trust, give reinforcing feedback in public and correcting feedback in private.

 

If you want your work to have meaning, build trust.

 

“[1823] Netted Pug (Eupithecia venosata)” by Bennyboymothman is licensed under CC BY 2.0

Blue isn’t better than red, and red isn’t better than blue.

What’s better is wearing a red shirt with blue pants or a blue shirt with red pants.

What’s better is wearing one blue sock and one red sock.

What’s better is swapping one of your red socks for a friend’s blue one.  Two matching pairs.

What’s better is offering your blue sweater to someone standing in the cold in a red tee-shirt.

What’s better is offering your red rain boots to someone standing in a puddle wearing blue sneakers.

What’s better is a blue hat with a red stripe and a red hat with a blue stripe. That’s how it starts.

What’s better is respecting the right to wear red or blue and choosing to wear purple.

What’s better is being respectful of red, respectful of blue, and coming together under a purple tent.

What’s better is thanking people for wearing purple.

What better is when blue and red are proud to wear purple.

When red and blue become purple, competition becomes cooperation.

When blue and red come together, purple carries the day.

Purple is the most powerful color, but there can be no purple without red AND blue.

“Red + Blue = Purple” by darkday. is licensed under CC BY 2.0

When your idea is novel, no one will steal it. No NDA required.

If your idea is truly novel, no one will value it. And that’s how you’ll know it’s novel.

When your idea is novel, no one will adopt it. This isn’t much of a stretch as, due to not-invented-here (NIH), no one will adopt anyone else’s idea – novel or not.

When your idea is novel, it will be misunderstood, even by you.

When your idea is novel, it will evolve into something else and then something else. And then it might be ready for Prime Time.

Novel ideas are like orchids – they need love beyond the worth of their blossom.

If your idea hasn’t failed three times, it’s not worth a damn.

The gestation period for novel ideas is long; if it comes together quickly, it’s not novel.

The best way to understand your novel idea is to make a prototype. And then another one.

Your first novel idea won’t work, but it will inform the next iteration. And that one won’t work either, and the cycle continues. But that’s how it goes with novel ideas.

If everyone likes your novel idea, it isn’t novel.

If no one likes your novel idea, you may be on to something.

If you’re not misunderstood, you’re doing it wrong.

If your dog likes your idea, you can’t say much because he loves you unconditionally and will always tell you what you want to hear.

If you think your novel idea will create a whole new product line in two years, your timeline is off by a factor of three, or five.

If your most successful business unit tries to squash your novel idea it’s because it threatens them. Stomp on the accelerator.

When you are known to give air cover to novel ideas, the best people want to work for you.

 

“it seemed like a good idea at the time” by woodleywonderworks is licensed under CC BY 2.0

When you have trust, people tell you the truth.

When you don’t have trust, people tell you what you want to hear.

 

When you have trust, people tell you when others tell you what you want to hear.

When you don’t have trust, people watch others tell you what you want to hear.

 

When you have trust, you can talk about the inconvenient truth.

When you don’t have trust, you can’t.

 

When you have trust, you can ask for something unreasonable and people try to do it.

When you don’t have trust, they don’t.

 

When you have trust, you don’t need organizational power.

When you have organizational power, you better have trust.

 

When you have trust, you can violate the rules of success.

When you don’t have trust, you must toe the line.

 

When you have trust, you can go deep into the organization to get things done.

When you don’t have trust, you go to the managers and cross your fingers.

 

When you have trust, cross-organization alignment emerges mysteriously from the mist.

When you don’t have trust, you create a steering team.

 

When you do have trust, the Trust Network does whatever it takes.

When you don’t have trust, people work the rule.

 

When you have trust, you do what’s right.

When you don’t have trust, you do what you’re told.

 

When you have trust, you don’t need a corporate initiative because people do what you ask.

When you don’t have trust, you need a dedicated team to run your corporate initiatives.

 

When you have trust, you don’t need control.

When you don’t have trust, control works until you get tired.

 

When you have trust, productivity soars because people decide what to do and do it.

When you don’t have trust, your bandwidth limits productivity because you make all the decisions.

 

When you have trust, you send a team member to the meeting and empower them to speak for you.

When you don’t have trust, you call the meeting, you do the talking, and everyone else listens.

 

When you have trust, it’s because you’ve earned it.

When you don’t have trust, it’s because you haven’t.

 

If I had to choose between trust and control, I’d choose trust.

Trust is more powerful than control.

 

Image credit — “Hawk Conservancy Trust, Andover” by MarilynJane is licensed under CC BY 2.0

 

Your truth is what you see.  Your truth is what you think.  Your truth is what feel.  Your truth is what you say. Your truth is what you do.

 

If you see something, say something.

If no one wants to hear it, that’s on them.

 

If your truth differs from common believe, I want to hear it.

If your truth differs from common believe and no one wants to hear it, that’s troubling.

 

If you don’t speak your truth, that’s on you.

If you speak it and they dismiss it, that’s on them.

 

Your truth is your truth, and no one can take that away from you.

When someone tries to take your truth from you, shame on them.

 

Your truth is your truth. Full stop.

And even if it turns out to be misaligned with how things are, it’s still your responsibility to tell it.

 

If your company makes it difficult for you to speak your truth, you’re still obliged to speak it.

If your company makes it difficult for you to speak your truth, they don’t value you.

 

When your truth turns out to be misaligned with how things are, thank you for telling it.

You’ve provided a valuable perspective that helped us see things more clearly.

 

If you’re striving for your next promotion, it can be difficult to speak your dissenting truth.

If it’s difficult to speak your dissenting truth, instead of promotion, think relocation.

 

If you feel you must yell your dissenting truth, you’re not confident in it.

If you’re confident in your truth and you still feel you must yell it, you have a bigger problem.

 

When you know your truth is standing on bedrock, there’s no need to argue.

When someone argues with your bedrock truth, that’s a problem for them.

 

If you can put your hand over mouth and point to your truth, you have bedrock truth.

When you write a report grounded in bedrock truth, it’s the same as putting your hand over your mouth and pointing to the truth.

 

If you speak your truth and it doesn’t bring about the change you want, sometimes that happens.

And sometimes it brings about its opposite.

 

Your truth doesn’t have to be right to be useful.

But for your truth to be useful, you must be uncompromising with it.

 

You don’t have to know why you believe your truth; you just have to believe it.

It’s not your responsibility to make others believe your truth; it’s your responsibility to tell it.

 

When your truth contradicts success, expect dismissal and disbelief.

When your truth meets with dismissal and disbelief, you may be onto something.

 

Tomorrow’s truth will likely be different than today’s.

But you don’t have a responsibility to be consistent; you have a responsibility to the truth.

 

image credit — “the eyes of truth r always watching u” by TheAlieness GiselaGiardino²³ is licensed under CC BY-SA 2.0

Technical risk – Will it work?

Market risk – Will they buy it?

Emotional risk – Will people laugh at your crazy idea?

 

Technical risk – Test it in the lab.

Market risk – Test it with the customer.

Emotional risk – Try it with a friend.

 

Technical risk – Define the right test.

Market risk – Define the right customer.

Emotional risk – Define the right friend.

 

Technical risk – Define the minimum acceptable performance criteria.

Market risk – Define the minimum acceptable response from the customer.

Emotional risk – Define the minimum acceptable criticism from your friend.

 

Technical risk – Can you manufacture it?

Market risk – Can you sell it?

Emotional risk – Can you act on your crazy idea?

 

Technical risk – How sure are you that you can manufacture it?

Market risk – How sure are you that you can sell it?

Emotional risk – How sure are you that you can act on your crazy idea?

 

Technical risk – When the VP says it can’t be manufactured, what do you do?

Market risk – When the VP says it can’t be sold, what do you do?

Emotional risk – When the VP says your idea is too crazy, what do you do?

 

Technical risk – When you knew the technical risk was too high, what did you do?

Market risk – When you knew the market risk was too high, what did you do?

Emotional risk – When you knew someone’s emotional risk was going to be too high, what did you do?

 

Technical risk – Can you teach others to reduce technical risk? How about increasing it?

Market risk – Can you teach others to reduce technical risk? How about increasing it?

Emotional risk – Can you teach others to reduce emotional risk? How about increasing it?

 

Technical risk – What does it look like when technical risk is too low? And the consequences?

Market risk – What does it look like when technical risk is too low? And the consequences?

Emotional risk – What does it look like when emotional risk is too low? And the consequences?

 

We are most aware of technical risk and spend most of our time trying to reduce it.  We have the mindset and toolset to reduce it.  We know how to do it.  But we were not taught to recognize when technical risk is too low.  And if we do recognize it’s too low, we don’t know how to articulate the negative consequences. With all this said, market risk is far more dangerous.

We’re unfamiliar with the toolset and mindset to reduce market risk. Where we can change the design, run the test, and reduce technical risk, market risk is not like that.  It’s difficult to understand what drives the customers’ buying decision and it’s difficult to directly (and quickly) change their buying decision. In short, it’s difficult to know what to change so they make a different buying decision.  And if they don’t buy, you don’t sell. And that’s a big problem.  With that said, emotional risk is far more debilitating.

When a culture creates high emotional risk, people keep their best ideas to themselves. They don’t want to be laughed at or ridiculed, so their best ideas don’t see the light of day. The result is a collection of wonderful ideas known only to the underground Trust Network. A culture that creates high emotional risk has insufficient technical and market risk because everyone is afraid of the consequences of doing something new and different.  The result – the company with high emotional risk follows the same old script and does what it did last time.  And this works well, right up until it doesn’t.

Here’s a three-pronged approach that may help.

1. Continue to reduce technical risk.
2. Learn to reduce market risk early in a project.
3. And behave in a way that reduces emotional risk so you’ll have the opportunity to reduce technical and market risk.

Image credit — Shan Sheehan

When you see good work, say so.

When you see exceptional work, say so in public.

When you’ve had good teachers, be thankful.

When you’ve had exceptional teachers, send them a text because texts are personal.

When you do great work and no one acknowledges it, take some time to feel the pain and get back to work.

When you do great work and no one acknowledges it, take more time to feel the pain and get back to work.

When you’ve done great work, tell your family.

When you’ve done exceptional work, tell them twice.

When you do the work no one is asking for, remember your time horizon is longer than theirs.

When you do the work that threatens the successful business model, despite the anguish it creates, keep going.

When they’re not telling you to stop, try harder.

When they’re telling you to stop it’s because your work threatens.  Stomp on the accelerator.

When you can’t do a project because the ROI is insufficient, that’s fine.

When no one can calculate an ROI because no one can imagine a return, that’s better.

When you give a little ground on what worked, you can improve other dimensions of goodness.

When you outlaw what worked, you can create new market segments.

When everyone understands why you’re doing it, your work may lead to something good.

When no one understands why you’re doing it, your work may reinvent the industry.

When you do new work, don’t listen to the critics. Do it despite them.

When you do work that threatens, you will be misunderstood.  That’s a sign you’re on to something.

When you want credit for the work, you can’t do amazing work.

When you don’t need credit for the work, it opens up design space where the amazing work lives.

When your work makes waves, that’s nice.

When your work creates a tsunami, that’s better.

When you’re willing to forget what got you here, you can create what could be.

When you’re willing to disrespect what got you here, you can create what couldn’t be.

When your work is ignored, at least you’re doing something different.

When you and your work are derided, you’re doing it right.

Image credit — Herry Lawford

If the project could obsolete your best work, do it.  Otherwise, do something else.

But first, makes sure there’s solid execution on the turn-the-crank projects that pay the bills.

If you always say yes to projects, you never have the bandwidth to do the magical work no one is asking for.

When was the last time you used your discretion to work on a project of your choosing? How do you feel about that?

If you’re told to stop the project by the most successful business unit, stomp on the accelerator.

The best projects aren’t the ones with the best ROI. The best projects are the ones that threaten success.

If you’re certain of a project’s ROI, there is no novelty.

If the project has novelty, you can’t predict the ROI. All you can do is decide if it’s worth doing.

There’s a big difference between calculating an ROI and predicting the commercial success of a project.

If your company demands certainty, you can be certain the new projects will be just like the old ones.

If the success of a project hinges on work hasn’t been done before, you may have a winner.

Say yes to predictability and you say no to novelty.

Say no to novelty and you say no to innovation.

Say no to innovation and you say no to growth.

Say no to growth and the game is over.

Say no to good projects so you can say yes to the magical ones.

Say no to ROI so you work on projects that could reinvent the industry.

If the project doesn’t excite, just say no.

Image credit – Lucie Provincher