Shipulski On Design

Archive for the ‘Intellectual Intertia’ Category

COPYRIGHT GEOFF HENSON

If you’ve done it before, let someone else do it.

If you’ve done it before, teach someone else to do it.

If you’ve done it before, do it in a tenth of the time.

Do it differently just because you can.

Do it backward. That will make you smile.

Do it with your eyes closed.  That will make a statement.

Do its natural extension. That could be fun.

Do the opposite.  Then do its opposite.  You’ll learn more.

Do what they should have asked for. Life is short.

Do what scares them. It’s sure to create new design space.

Do what obsoletes your most profitable offering. Wouldn’t you rather be the one to do it?

Do what scares you.  That’s sure to be the most interesting of all.

Image credit — Geoff Henson

Demoing something for the first time is difficult, but doing it for the second time is easy.  And when you demo a new solution the first time, it (and you) will be misunderstood.

What is the value of this new thing?  This is a good question because it makes clear they don’t understand it. After all, they’ve never seen it before.  And it’s even better when they don’t know what to call it. Keep going!

Why did you do this?  This is a good question because it makes clear they see the demo as a deviation from historically significant lines of success.  And since the lines of success are long in the tooth, it’s good they see it as a violation of what worked in the olden days.  Keep going!

Whose idea was this? This is code: “This crazy thing is a waste of time and we could have applied resources to that tired old recipe we’ve been flogging for a decade now.”  It means they recognize the prototype will be received differently by the customer.  They don’t think it will be received well, but they know the customer will think it’s different.  Keep going!

Who approved this work? This is code: “I want to make this go away and I hope my boss’s boss doesn’t know about it so I can scuttle the project.”  But not to worry because the demo is so good it cannot be dismissed, ignored, or scuttled. Keep going!

Can you do another demo for my boss?  This one’s easy.  They like it and want to increase the chances they’ll be able to work on it.  That’s a nice change!

Why didn’t you do this, that, or the other? They recognized the significance, they understood the limitations, and they asked a question about how to make it better. Things are looking up!

How much did the hardware cost? They see the new customer value and want to understand if the cost is low enough to commercialize with a good profit margin.  There’s no stopping this thing!

Can we take it to the next tradeshow and show it to customers?  Success!

Image credit — Bennilover

When “it’s impossible” it means it “cannot be done.”  But maybe “impossible” means “We don’t yet know how to do it.” Or “We don’t yet know if others have done it before.”

What does it take to transition from impossible to newly possible? What must change to move from the impossible to the newly possible?

Context-Specific Impossibility. When something works in one industry or application but doesn’t work in another, it’s impossible in that new context.  But usually, almost all the elements of the system are possible and there are one or two elements that don’t work due to the new context.  There’s an entire system that’s blocked from possibility due to the interaction between one or two system elements and an environmental element of the new context.  The path to the newly possible is found in those tightly-defined interactions.   Ask yourself these questions: Which system elements don’t work and what about the environment is preventing the migration to the newly possible?  And let the intersection focus your work.

History-Specific Impossibility.  When something didn’t work when you tried it a decade ago, it was impossible back then based on the constraints of the day.  And until those old constraints are revisited, it is still considered impossible today.  Even though there has been a lot of progress over the last decades, if we don’t revisit those constraints we hold onto that old declaration of impossibility.  The newly possible can be realized if we search for new developments that break the old constraints. Ask yourself: Why didn’t it work a decade ago? What are the new developments that could overcome those problems?  Focus your work on that overlap between the old problems and the new developments.

Emotionally-Specific Impossibility. When you believe something is impossible, it’s impossible.  When you believe it’s impossible, you don’t look for solutions that might birth the newly possible.  Here’s a rule: If you don’t look for solutions, you won’t find them. Ask yourself: What are the emotions that block me from believing it could be newly possible? What would I have to believe to pursue the newly possible?  I think the answer is fear, but not the fear of failure.  I think the fear of success is a far likelier suspect. Feel and acknowledge the emotions that block the right work and do the right work.  Feel the fear and do the work.

The newly possible is closer than you think. The constraints that block the newly possible are highly localized and highly context-specific. The history that blocks the newly possible is no longer applicable, and it’s time to unlearn it.  Discover the recent developments that will break the old constraints.  And the emotions that block the newly possible are just that – emotions.  Yes, it feels like the fear will kill you, but it only feels like that.  Bring your emotions with you as you do the right work and generate the newly possible.

image credit – gfpeck

To have something is better than to have nothing, and to focus on everything dilutes progress and leads to nothing. In that way, something can be better than everything.

What do you have and how might you put it to good use right now?

Everything has a history. What worked last time? What did not? What has changed?

What information do you have that you can use right now? And what’s the first bit of new information you need and what can you to do get it right now?

It is always a brown-field site and never a green-field.  You never start from scratch.

What do you have that you can build on right now? How might you use it to springboard into the future?

When it’s time to make a decision, there is always some knowledge about the current situation but the knowledge is always incomplete.

What knowledge do you have right now and how might you use it to advance the cause? What’s the next bit of knowledge you need and why aren’t you trying to acquire that knowledge right now?

You always have your intuition and your best judgment.  Those are both real things. They’re not nothing.

How can you use your intuition to make progress right now? How can you use your judgment to advance things right here and right now?

There’s a singular recipe in all this.

Look for what you have (and you always have something) and build on it right now.  Then look again and repeat.

Image credit – Jeffrey

What does your team do when you’re not there?  Do they make decisions or wait for you to come back so you can make them?

If your team makes an important decision while you’re out of the office, do you support or criticize them? Which response helps them stand taller? Which is most beneficial to the longevity of the company?

If other teams see your team make decisions while you are on vacation, doesn’t that make it easier for those other teams to use their good judgment when their leader is on vacation?

If a team waits for their leader to return before making a decision, doesn’t that slow progress?  Isn’t progress what companies are all about?

When you’re not in the office, does the organization reach out directly to your team directly? Or do they wait until they can ask your permission?  If they don’t reach out directly, isn’t that a reflection on you as the leader? Is your leadership helping or hindering progress?  How about the professional growth of your team members?

Does your team know you want them to make decisions and use their best judgment? If not, tell them.  Does the company know you want them to reach out directly to the subject matter experts on your team? If not, tell them.

If you want your company to make progress, create the causes and conditions for good decisions to be made without you.

Image credit – Conall

When you demo something new, you make the technology real.  No longer can they say – that’s not possible.

When you demo something new, you help people see what it is and what it isn’t.  And that brings clarity.

When you demo something new, people take sides. And that says a lot about them.

When you demo something new, be prepared to demo it again. It takes time for people to internalize new concepts.

When someone asks you to repeat the demo so others can see it, it’s a sign there’s something interesting about the demo.  Repeat it.

When someone calls out fault with a minor element of the demo, they also reinforce the strength of the main elements.

When you demo something new and it works perfectly, you should have demo’d it sooner.

When the demo works perfectly, you’re not trying hard enough.

When you demo something new, there is no way to predict the action items spawned by the demo.  In fact, the reason to do the demo is to learn the next action items.

When you demo something new, make the demo short so the conversation can be long.

When you demo something new, shut your mouth and let the demo do the talking.

When you demo something new, keep track of the questions that arise.  Those questions will inform the next demo.

When you demo something new and it’s misunderstood, congratulations. You’ve helped the audience loosen their thinking.

If you want to change people’s thinking, do a demo.

Image credit – Ralf Steinberger

Since resources are expensive, it can be helpful to see the environment around your product as a source of inexpensive resources that can be modified to perform useful functions.  Here are some examples.

Gravity is a force you can use to do your bidding. Since gravity is always oriented toward the center of the earth, if you change the orientation of an object, you change the direction gravity exerts itself relative to the object. If you flip the object upside down, gravity will push instead of pull.

And it’s the same for buoyancy but in reverse.  If you submerge an object of interest in water and add air (bubbles) from below, the bubbles will rise and push in areas where the bubbles collect.  If you flip over the object, the bubbles will collect in different areas and push in the opposite direction relative to the object.

And if you have water and bubbles, you have a delivery system.  Add a special substance to the air which will collect at the interface between the water and air and the bubbles will deliver it northward.

If you have motion, you also have wind resistance or drag force (but not in deep space).  To create more force, increase speed or increase the area that interacts with the moving air. To change the direction of the force relative to the object, change the orientation of the object relative to the direction of motion.

If you have water, you can also have ice.  If you need a solid substance look to the water.  Flow water over the surface of interest and pull out heat (cool) where you want the ice to form. With this method, you can create a protective coating that can regrow as it gets worn off.

If you have water, you can make ice to create force.  Drill a blind hole in a piece of a brittle material (granite), fill the hole with water, and freeze the water by cooling the granite (or leave it outside in the winter).  When the water freezes it will expand, push on the granite and break it.

These are some contrived examples, but I hope they help you see a whole new set of free resources you can use to make your magic.

Thank you, VF.

Image credit – audi_insperation

Next year will be different, but we don’t know how it will be different. All we know is that it will be different.

Some things will be the same and some will be different.  The trouble is that we won’t know which is which until we do.  We can speculate on how it will be different, but the Universe doesn’t care about our speculation.  Sure, it can be helpful to think about how things may go, but as long as we hold on to the may-ness of our speculations.  And we don’t know when we’ll know. We’ll know when we know, but no sooner. Even when the Operating Plan declares the hardest of hard dates, the Universe sets the learning schedule on its own terms, and it doesn’t care about our arbitrary timelines.

What to do?

Step 1. Try three new things. Choose things that are interesting and try them.  Try to try them in parallel as they may interact and inform each other. Before you start, define what success looks like and what you’ll do if they’re successful and if they’re not.  Defining the follow-on actions will help you keep the scope small.  For things that work out, you’ll struggle to allocate resources for the next stages, so start small.  And if things don’t work out, you’ll want to say that the projects consumed little resources and learned a lot.  Keep things small.  And if that doesn’t work, keep them smaller.

Step 2. Rinse and repeat.

I wish you a happy and safe New Year.  And thanks for reading.

Mike

“three” by Travelways.com is licensed under CC BY 2.0

If you want to get innovation right, focus on novelty.

Novelty is the difference between how things are today and how they might be tomorrow.  And that comparison calibrates tomorrow’s idea within the context of how things are today.  And that makes all the difference. When you can define how something is novel, you have an objective measure of things.

How is it different than what you did last time?  If you don’t know, either you don’t know what you did last time or you don’t know the grounding principle of your new idea. Usually, it’s a little of the former and a whole lot of the latter.  And if you don’t know how it’s different, you can’t learn how potential customers will react to the novelty.  In fact, if you don’t know how it’s different, you can’t even decide who are the right potential customers.

A new idea can be novel in unique ways to different customer segments and it can be novel in opposite ways to intermediaries or other partners in the business model.  A customer can see the novelty as something that will make them more profitable and an intermediary can see that same novelty as something that will reduce their influence with the customer and lead to their irrelevance.  And, they’ll both be right.

Novelty is in the eye of the beholder, so you better look at it from their perspective.

Like with hot sauce, novelty comes in a range of flavors and heat levels.  Some novelty adds a gentle smokey flavor to your favorite meal and makes you smile while the ghost pepper variety singes your palate and causes you to lose interest in the very meal you grew up on.  With novelty, there is no singular level of Scoville Heat Unit (SHU) that is best.  You’ve got to match the heat with the situation.  Is it time to improve things a bit with a smokey, yet subtle, chipotle? Or, is it time to submerge things in pure capsaicin and blow the roof off?  The good news is the bad news – it’s your choice.

With novelty, you can choose subtle or spicy.  Choose wisely.

And like with hot sauce, novelty doesn’t always mix well with everything else on the plate. At the picnic, when you load your plate with chicken wings, pork ribs, and apple pie, it’s best to keep the hot sauce away from the apple pie.  Said more strongly, with novelty, it’s best to use separate plates.  Separate the teams – one team to do heavy novelty work, the disruptive work, to obsolete the status quo, and a separate team to the lighter novelty work, the continuous improvement work, to enhance the existing offering.

Like with hot sauce, different people have different tolerance levels for novelty. For a given novelty level, one person can be excited while another can be scared.  And both are right.  There’s no sense in trying to change a person’s tolerance for novelty, they either like it or they don’t.  Instead of trying to teach them to how to enjoy the hottest hot sauce, it’s far more effective to choose people for the project whose tolerance for novelty is in line with the level of novelty required by the project.

Some people like habanero hot sauce, and some don’t.  And it’s the same with novelty.

When was the last time you did something that scared you? And a more important follow-on question: How did you push through your fear and turn it into action?

Fear is real.  Our bodies make it, but it’s real.  And the feelings we create around fear are real, and so are the inhibitions we wrap around those feelings.  But because we have the authority to make the fear, create the feelings, and wrap the inhibitions, we also have the authority to unmake, un-create, and unwrap.

Fear can feel strong. Whether it’s tightness in the gut, coldness in the chest, or lushness in the face, the physical manifestations in the body are recognizable and powerful.  The sensations around fear are strong enough to stop us in our tracks.  And in the wild of a bygone time, that was fear’s job – to stop us from making a mistake that would kill us. And though we no longer venture into the wild, fear responds to family dynamics, social situations, interactions at work, as if we still live in the wild.

To dampen the impact of our bodies’ fear response, the first step is to learn to recognize the physical sensations of fear for what they are – sensations we make when new situations arise.  To do that, feel the sensations, acknowledge your body made them, and look for the novelty, or divergence from our expectations, that the sensations stand for.  In that way, you can move from paralysis to analysis. You can move from fear as a blocker to fear as a leading indicator of personal growth.

Fear is powerful, and it knows how to create bodily sensations that scare us.  But, that’s the chink in the armor that fear doesn’t want us to know.  Fear is afraid to be called by name, so it generates these scary sensations so it can go on controlling our lives as it sees fit.  So, next time you feel the sensations of fear in your body, welcome fear warmly and call it by name.  Say something like, “Hello Fear.  Thank you for visiting with me.  I’d like to get to know you better.  Can you stay for a coffee?”

You might find that Fear will engage in a discussion with you and apologize for causing you trouble.  Fear may confess that it doesn’t like how it treats you and acknowledge that it doesn’t know how to change its ways.  Or, it may become afraid and squirt more fear sensations into your body. If that happens, tell Fear that you understand it’s just doing what it evolved to do, and repeat your offer to sit with it and learn more about its ways.

The objective of calling Fear by name is to give you a process to feel and validate the sensations and then calm yourself by looking deeply at the novelty of the situation.  By looking squarely into Fear’s eyes, it will slowly evaporate to reveal the nugget of novelty it was cloaking. And with the novelty in your sights, you can look deeply at this new situation (or context or interpersonal dynamic) and understand it for what it is.  Without Fear’s distracting sensations, you will be pleasantly surprised with your ability to see the situation for what it is and take skillful action.

So, when Fear comes, feel the sensations.  Don’t push them away.  Instead, call Fear by name.  Invite Fear to tell its story, and get to know it.  You may find that accepting Fear for what it is can help you grow your relationship with Fear into a partnership where you help each other grow.

“tractor pull 02 – Arnegard ND – 2013-07-04” by Tim Evanson is licensed under CC BY-SA 2.0

Success demands people do what they did last time.

Success blocks fun.

Success walls off all things new.

Success has a half-life that is shortened by doubling down.

Success eats novelty for breakfast.

Success wants to scale, even when it’s time to obsolete itself.

Success doesn’t get caught from behind, it gets disrupted from the bottom.

Success fuels the Innovator’s Dilemma.

Success has a short attention span.

Success scuttles things that could reinvent the industry.

Success frustrates those who know it’s impermanent.

Success breeds standard work.

Success creates fear around making mistakes.

Success loves a best practice, even after it has matured into bad practice.

Success doesn’t like people with new ideas.

Success strangles.

Success breeds success, right up until the wheels fall off.

Success is the antidote to success.

“20204-roots strangle bricks” by oliver.dodd is licensed under CC BY 2.0