Shipulski On Design

Archive for the ‘How To’ Category

By definition, the approach that made you successful will become less successful over time and, eventually, will run out of gas.  This fundamental is not about you or your approach, rather it’s about the nature of competition and evolution.  There’s an energy that causes everything to change, grow and improve and your success attracts that energy.  The environment changes, the people change, the law changes and companies come into existence that solve problems in better and more efficient ways.  Left unchanged, every successful business endeavor (even yours) has a half-life.

If you want to extend the life of your business endeavor, you’ve got to be novel.

By definition, if you want to grow, you’ve got to raise your game. You’ve got to do something different.  You can’t change everything, because that’s inefficient and takes too long.  So, you’ve got to figure out what you can reuse and what you’ve got to reinvent.

If you want to grow, you’ve got to be novel.

Being novel is necessary, but expensive.  And risky. And scary.  And that’s why you want to add just a pinch of novelty and reuse the rest.  And that’s why you want to try new things in the smallest way possible.  And that’s why you want to try things in a time-limited way. And that’s why you want to define what success looks like before you test your novelty.

Some questions and answers about being novel:

Is it easy to be novel? No.  It’s scary as hell and takes great emotional strength.

Can anyone be novel? Yes. But you need a good reason or you’ll do what you did last time.

How can I tell if I’m being novel? If you’re not scared, you’re not being novel.  If you know how it will turn out, you’re not being novel.  If everyone agrees with you, you’re not being novel.

How do I know if I’m being novel in the right way? You cannot. Because it’s novel, it hasn’t been done before, and because it hasn’t been done before there’s no way to predict how it will go.

So, you’re saying I can’t predict the outcome of being novel?  Yes.

If I can’t predict the outcome of being novel, why should I even try it? Because if you don’t, your business will go away.

Okay.  That last one got my attention.  So, how do I go about being novel? It depends.

That’s not a satisfying answer. Can you do better than that? Well, we could meet and talk for an hour.  We’d start with understanding your situation as it is, how this current situation came to be, and talk through the constraints you see.  Then, we’d talk about why you think things must change.  I’d then go away for a couple of days and think about things.  We’d then get back together and I’d share my perspective on how I see your situation.  Because I’m not a subject matter expert in your field, I would not give you answers, but, rather, I’d share my perspective that you could use to inform your choice on how to be novel.

“Giraffe trying to catch a twig with her tongue” by Tambako the Jaguar is licensed under CC BY-ND 2.0

If you want to grow the top line right now, create a hard constraint – the product cannot change – and force the team to look for growth outside the product. Since all the easy changes to the product have been made, without a breakthrough the small improvements bring diminishing returns. There’s nothing left here.  Make them look elsewhere.

If you want to grow the top line without changing the product, make it easier for customers to buy the products you already have.

If you want to make it easier for customers to buy what you have, eliminate all things that make buying difficult.  Though this sounds obvious and trivial, it’s neither. It’s exceptionally difficult to see the waste in your processes from the customers’ perspective.  The blackbelts know how to eliminate waste from the company’s perspective, but they’ve not been taught to see waste from the customers’ perspective.  Don’t believe me?  Look at the last three improvements you made to the customers’ buying process and ask yourself who benefitted from those changes.  Odds are, the changes you made reduced the number of people you need to process the transactions by pushing the work back into the customers’ laps. This is the opposite of making it easier for your customers to buy.

Have you ever run a project to make it easier for customers to buy from you?

If you want to make it easier for customers to buy the products you have, pretend you are a customer and map their buying process. What you’ll likely learn is that it’s not easy to buy from you.

How can you make it easier for the customer to choose the right product to buy? Please don’t confuse this with eliminating the knowledgeable people who talk on the phone with customers. And, fight the urge to display all your products all at once.  Minimize their choices, don’t maximize them.

How can you make it easier for customers to buy what they bought last time?  A hint: when an existing customer hits your website, the first thing they should see is what they bought last time.  Or, maybe, a big button that says – click here to buy [whatever they bought last time].  This, of course, assumes you can recognize them and can quickly match them to their buying history.

How can you make it easier for customers to pay for your product? Here’s a rule to live by: if they don’t pay, you don’t sell. And here’s another: you get no partial credit when a customer almost pays.

As you make these improvements, customers will buy more.  You can use the incremental profits to fund the breakthrough work to obsolete your best products.

“Shopping Cart” by edenpictures is licensed under CC BY 2.0

How to decide if a problem is worth solving?

If it’s a new problem, try to solve it.

If it’s a problem that’s already been solved, it can’t be a new problem.  Let someone else re-solve it.

If a new problem is big, solve it in a small way.  If that doesn’t work, try to solve it in a smaller way.

If there’s a consensus that the problem is worth solving, don’t bother. Nothing great comes from consensus.

If the Status Quo tells you not to solve it, you’ve hit paydirt!

If when you tell people about solving the problem they laugh, you’re onto something.

If solving the problem threatens the experts, double down.

If solving the problem obsoletes your most valuable product, solve it before your competition does.

If solving the problem blows up your value proposition, light the match.

If solving the problem replaces your product with a service, that’s a recipe for recurring revenue.

If solving the problem frees up a factory, well, now you have a free factory to make other things.

If solving the problem makes others look bad, that’s why they’re trying to block you from solving it.

If you want to know if you’re doing it right, make a list of the new problems you’ve tried to solve.

If your list is short, make it longer.

“CERDEC Math and Science Summer Camp, 2013” by CCDC_C5ISR is licensed under CC BY 2.0

Companies have control over one thing: how to allocate their resources. Companies allocate resources by deciding which projects to start, accelerate, and stop; whom to allocate to the projects; how to go about the projects; and whom to hire, invest in, and fire. That’s it.

Taking a broad view of project selection to include starting, accelerating, and stopping projects, as a leader, what is your role in project selection, or, at a grander scale, initiative selection? When was the last time you initiated a disruptive yet heretical new project from scratch? When was the last time you advocated for incremental funding to accelerate a floundering yet revolutionary project? When was the last time you stopped a tired project that should have been put to rest last year?  And because the projects are the only thing that generates revenue for your company, how do you feel about all that?

Without your active advocacy and direct involvement, it’s likely the disruptive project won’t see the light of day.  Without you to listen to the complaints of heresy and actively disregard them, the organization will block the much-needed disruption. Without your brazen zeal, it’s likely the insufficiently-funded project won’t revolutionize anything. Without you to put your reputation on the line and decree that it’s time for a revolution, the organization will starve the project and the revolution will wither.  Without your critical eye and thought-provoking questions, it’s likely the tired project will limp along for another year and suck up the much-needed resources to fund the disruptions, revolutions, and heresy.

Now, I ask you again. How do you feel about your (in)active (un)involvement with starting projects that should be started, accelerating projects that should be accelerated, and stopping projects that should be stopped?

And with regard to project staffing, when was the last time you stepped in and replaced a project manager who was over their head? Or, when was the last time you set up a recurring meeting with a project manager whose project was in trouble? Or, more significantly, when was the last time you cleared your schedule and ran toward the smoke of an important project on fire?  Without your involvement, the over-their-head project manager will drown. Without your investment in a weekly meeting, the troubled project will spiral into the ground.  Without your active involvement in the smoldering project, it will flame out.

As a leader, do you have your fingers on the pulse of the most important projects? Do you have the knowledge, skills, and abilities to know which projects need help? And do you have the chops to step in and do what must be done?  And how do you feel about all that?

As a leader, do you know enough about the work to provide guidance on a major course change? Do you know enough to advise the project team on a novel approach? Do you have the gumption to push back on the project team when they don’t want to listen to you? As a leader, how do you feel about that?

As a leader, you probably have direct involvement in important hiring and firing decisions.  And that’s good.  But, as a leader, how much of your time do you spend developing young talent?  How many hours per week do you talk to them about the details of their projects and deliverables?  How many hours per week do you devote to refactoring troubled projects with the young project managers? And how do you feel about that?

If you want to grow revenue, shape the projects so they generate more revenue. If you want to grow new businesses, advocate for projects that create new businesses. If you need a revolution, start revolutionary projects and protect them.  And if you want to accelerate the flywheel, help your best project managers elevate their game.

“Speeding Pinscher” by PincasPhoto is licensed under CC BY 2.0

When was the last time you did something that scared you? And a more important follow-on question: How did you push through your fear and turn it into action?

Fear is real.  Our bodies make it, but it’s real.  And the feelings we create around fear are real, and so are the inhibitions we wrap around those feelings.  But because we have the authority to make the fear, create the feelings, and wrap the inhibitions, we also have the authority to unmake, un-create, and unwrap.

Fear can feel strong. Whether it’s tightness in the gut, coldness in the chest, or lushness in the face, the physical manifestations in the body are recognizable and powerful.  The sensations around fear are strong enough to stop us in our tracks.  And in the wild of a bygone time, that was fear’s job – to stop us from making a mistake that would kill us. And though we no longer venture into the wild, fear responds to family dynamics, social situations, interactions at work, as if we still live in the wild.

To dampen the impact of our bodies’ fear response, the first step is to learn to recognize the physical sensations of fear for what they are – sensations we make when new situations arise.  To do that, feel the sensations, acknowledge your body made them, and look for the novelty, or divergence from our expectations, that the sensations stand for.  In that way, you can move from paralysis to analysis. You can move from fear as a blocker to fear as a leading indicator of personal growth.

Fear is powerful, and it knows how to create bodily sensations that scare us.  But, that’s the chink in the armor that fear doesn’t want us to know.  Fear is afraid to be called by name, so it generates these scary sensations so it can go on controlling our lives as it sees fit.  So, next time you feel the sensations of fear in your body, welcome fear warmly and call it by name.  Say something like, “Hello Fear.  Thank you for visiting with me.  I’d like to get to know you better.  Can you stay for a coffee?”

You might find that Fear will engage in a discussion with you and apologize for causing you trouble.  Fear may confess that it doesn’t like how it treats you and acknowledge that it doesn’t know how to change its ways.  Or, it may become afraid and squirt more fear sensations into your body. If that happens, tell Fear that you understand it’s just doing what it evolved to do, and repeat your offer to sit with it and learn more about its ways.

The objective of calling Fear by name is to give you a process to feel and validate the sensations and then calm yourself by looking deeply at the novelty of the situation.  By looking squarely into Fear’s eyes, it will slowly evaporate to reveal the nugget of novelty it was cloaking. And with the novelty in your sights, you can look deeply at this new situation (or context or interpersonal dynamic) and understand it for what it is.  Without Fear’s distracting sensations, you will be pleasantly surprised with your ability to see the situation for what it is and take skillful action.

So, when Fear comes, feel the sensations.  Don’t push them away.  Instead, call Fear by name.  Invite Fear to tell its story, and get to know it.  You may find that accepting Fear for what it is can help you grow your relationship with Fear into a partnership where you help each other grow.

“tractor pull 02 – Arnegard ND – 2013-07-04” by Tim Evanson is licensed under CC BY-SA 2.0

Speak up.  Your ideas can’t see daylight unless others know about them.

Be wrong. When you’re wrong, you sharpen the rightness.

Be right. When you’re right in the face of wrongness, everyone wins, except for you.

Stand tall. Stand behind your decisions, but you can’t be responsible for their outcome.

Be truthful, but not hurtful.

Be overwhelmed.  This is difficult.

Give it away. When things go well, delegate credit to the up-and-coming.  They’ll remember.

Support others. When someone’s in the bucket, pull them out. They’ll remember.

Pay it forward. A kind soul gave it to you, and it’s time to give it to someone else. They’ll remember.

Say “thank you.” And mean it.

Be quiet. When things are on the right track, there’s no need to derail.

Take the heat. When there’s a mistake, own it so the young don’t have to. They’ll remember.

Make room for others. Nothing blocks their growth like your career aspirations.

Say nothing negative, unless you can’t. And if you must, say it in private.

Praise publicly, loudly, and often.

Set up others for success. And when accused of doing so, plead ignorance.

Share your frustrations, but sparingly. Done skillfully, it’s a compliment.

Be human.  People will notice.

“Uncomfortable Fisher” by DaveFayram is licensed under CC BY-SA 2.0

If you know how to do it, it’s because you’ve done it before. You may feel comfortable with your knowledge, but you shouldn’t.  You should feel deeply uncomfortable with your comfort. You’re not trying hard enough, and your learning rate is zero.

Seek out “don’t know.”

If you don’t know how to do it, acknowledge you don’t know, and then go figure it out.  Be afraid, but go figure it out.  You’ll make mistakes, but without mistakes, there can be no learning.

No mistakes, no learning.  That’s a rule.

If you’re getting pressure to do what you did last time because you’re good at it, well, you’re your own worst enemy.  There may be good profits from a repeat performance, but there is no personal growth.

Why not find someone with “don’t know” mind and teach them?

Find someone worthy of your time and attention and teach them how. The company gets the profits, an important person gets a new skill, and you get the satisfaction of helping someone grow.

No learning, no growth.  That’s a rule.

No teaching, no learning.  That’s a rule, too.

If you know what to do, it’s because you have a static mindset.  The world has changed, but you haven’t.  You’re walking an old cowpath.  It’s time to try something new.

Seek out “don’t know” mind.

If you don’t know what to do, it’s because you recognize that the old way won’t cut it.  You know have a forcing function to follow.  Follow your fear.

No fear, no growth. That’s a rule.

Embrace the “don’t know” mind. It will help you find and follow your fear.  And don’t shun your fear because it’s a leading indicator of novelty, learning, and growth.

“O OUTRO LADO DO MEDO É A LIBERDADE (The Other Side of the Fear is the Freedom)” by jonycunha is licensed under CC BY-SA 2.0

If you don’t know what the problem is, that’s your first problem.

A problem can’t be a problem unless there’s a solution.  If there’s no possible solution, don’t try to solve it, because it’s not a problem.

If there’s no problem, you have a big problem.

If you’re trying to solve a problem, but the solution is outside your sphere of influence, you’re taking on someone else’s problem.

If someone tries to give you a gift but you don’t accept it, it’s still theirs. It’s like that with problems.

If you want someone to do the right thing, create a problem for them that, when solved, the right thing gets done.

Problems are good motivators and bad caretakers.

A problem is between two things, e.g., a hammer and your thumb.  Your job is to figure out the right two things.

When someone tries to give you their problem, keep your hands in your pockets.

A problem can be solved before it happens, while it happens, or after it happened.  Each time domain has different solutions, different costs, and different consequences.  Your job is to choose the most appropriate time domain.

If you have three problems, solve one at a time until you’re done.

Solving someone else’s problem is a worst practice.

If you solve the wrong problem, you consume all the resources needed to solve the right problem without any of the benefits of solving it.

Ready, fire, aim is no way to solve problems.

When it comes to problems, defining IS solving.

If you learn one element of problem-solving, learn to see when someone is trying to give you their problem.

“My first solved Rubik’s cube” by Nina Stawski is licensed under CC BY 2.0

Good coaches listen to you.  They don’t judge, they just listen.

Good coaches continually study the game.  They do it in private, but they study.

Good coaches tell you that you can do better, and that, too, they do in private.

Good coaches pick you up off the floor. They know that getting knocked over is part of the game.

Good coaches never scream at you, but they will cry with you.

Good coaches never stop being your coach. Never.

Good coaches learn from you, and the best ones tell you when that happens.

Good coaches don’t compromise. Ever.

Good coaches have played the game and have made mistakes. That’s why they’re good coaches.

Good coaches do what’s in your best interest, not theirs.

Good coaches are sometimes wrong, and the best ones tell you when that happens.

Good coaches don’t care what other people think of them, but they care deeply about you.

Good coaches are prepared to be misunderstood, though it’s not their preference.

Good coaches let you bump your head or smash your knee, but, otherwise, they keep you safe.

Good coaches earn your trust.

Good coaches always believe you and perfectly comfortable disagreeing with you at the same time.

Good coaches know it’s always your choice, and they know that’s how deep learning happens.

Good coaches stick with you, unless you don’t do your part.

Good coaches don’t want credit. They want you to grow.

Good coaches don’t have a script. They create a custom training plan based on your needs.

Good coaches simplify things when it’s time, unless it’s time to make things complicated.

Good coaches aren’t always positive, but they are always truthful.

Good coaches are generous with their time.

Good coaches make a difference.

With one eye open and the other closed, you have no depth perception. With two eyes open, you see in three dimensions.  This ability to see in three dimensions is possible because each eye sees from a unique perspective.  The brain knits together the two unique perspectives so you can see the world as it is. Or, as your brain thinks it is, at least.

And the same can be said for an organization.  When everyone sees things from a single perspective, the organization has no depth perception.  But with at least two perspectives, the organization can better see things as they are.  The problem is we’re not taught to see from unique perspectives.

With most presentations, the material is delivered from a single perspective with the intention of helping everyone see from that singular perspective.  Because there’s no depth to the presentation, it looks the same whether you look at it with one eye or two.  But with some training, you can learn how to see depth even when it has purposely been scraped away.

And it’s the same with reports, proposals, and plans. They are usually written from a single perspective with the objective of helping everyone reach a single conclusion.  But with some practice, you can learn to see what’s missing to better see things as they are.

When you see what’s missing, you see things in stereo vision.

Here are some tips to help you see what’s missing.  Try them out next time you watch a presentation or read a report, proposal, or plan.

When you see a WHAT, look for the missing WHY on the top and HOW on the bottom. Often, at least one slice of bread is missing from the why-what-how sandwich.

When you see a HOW, look for the missing WHO and WHEN.  Usually, the bread or meat is missing from the how-who-when sandwich.

Here’s a rule to live by: Without finishing there can be no starting.

When you see a long list of new projects, tasks, or initiatives that will start next year, look for the missing list of activities that would have to stop in order for the new ones to start.

When you see lots of starting, you’ll see a lot of missing finishing.

When you see a proposal to demonstrate something for the first time or an initial pilot, look for the missing resources for the “then what” work.  After the prototype is successful, then what?  After the pilot is successful, then what?  Look for the missing “then what” resources needed to scale the work.  It won’t be there.

When you see a plan that requires new capabilities, look for the missing training plan that must be completed before the new work can be done well. And look for the missing budget that won’t be used to pay for the training plan that won’t happen.

When you see an increased output from a system, look for the missing investment needed to make it happen, the missing lead time to get approval for the missing investment, and the missing lead time to put things in place in time to achieve the increased output that won’t be realized.

When you see a completion date, look for the missing breakdown of the work content that wasn’t used to arbitrarily set the completion date that won’t be met.

When you see a cost reduction goal, look for the missing resources that won’t be freed up from other projects to do the cost reduction work that won’t get done.

It’s difficult to see what’s missing.  I hope you find these tips helpful.

“missing pieces” by LeaESQUE is licensed under CC BY-ND 2.0

If you want to grow leaders, meet with them daily.

If you want to grow leaders, demand that they disagree with you.

If you want to grow leaders, help them with all facets of their lives.

If you want to grow leaders, there is no failure, there is only learning.

If you want to grow leaders, give them the best work.

If you want to grow leaders, protect them.

If you want to grow leaders, spend at least two years with them.

If you want to grow leaders, push them.

If you want to grow leaders, praise them.

If you want to grow leaders, get them comfortable with discomfort.

If you want to grow leaders, show them who you are.

If you want to grow leaders, demand that they use their judgment.

If you want to grow leaders, give them just a bit more than they can handle and help them handle it.

If you want to grow leaders, show emotion.

If you want to grow leaders, tell them the truth, even when it creates anxiety.

If you want to grow leaders, always be there for them.

If you want to grow leaders, pull a hamstring and make them present in your place.

If you want to grow leaders, be willing to compromise your career so their careers can blossom.

If you want to grow leaders, when you are on vacation tell everyone they are in charge.

If you want to grow leaders, let them chose between to two good options.

If you want to grow leaders, pay attention to them.

If you want to grow leaders, be consistent.

If you want to grow leaders, help them with their anxiety.

If you want to grow leaders, trust them.

If you want to grow leaders, demonstrate leadership.

“Mother duck and ducklings” by Tambako the Jaguar is licensed under CC BY-ND 2.0