Shipulski On Design

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Demoing something for the first time is difficult, but doing it for the second time is easy.  And when you demo a new solution the first time, it (and you) will be misunderstood. What is the value of this new thing?  This is a good question because it makes clear they don’t understand it. After […]

It’s not possible until you demonstrate it. It can’t be done until you show it being done. It won’t work until you make it work. It must be done using the standard process until you do it a much better way. It’s required until you violate the requirement and everything is fine. It’s needed until […]

Most companies have growth objectives – make more, sell more and generate more profits. Increase profit margin, sell into new markets and twist our products into new revenue. Good news for the stock price, good news for annual raises and plenty of money to buy the things that will help us grow next year. But […]

What’s a new market worth without a new technology to capture it? The same as a new technology without a new market – not much. Technology and market are a matched set, but not like peanut butter and jelly, (With enough milk, a peanut butter sandwich isn’t bad.) rather, more like H2 and O: whether […]