Shipulski On Design

We all have to-do lists. We add things and we check them off.  This list grows and shrinks.  We judge ourselves negatively when we check off fewer than expected and positively when we check off more than that.  But what’s the right number of completed tasks for us to feel good? How many completed tasks is enough?

If you complete one task per week that saves $5000, is that enough? Is it enough to complete fifty tasks per year?  If you create the conditions that make possible a new product line that delivers $1B over three years, but you do that only once every five years, is that enough? Is it enough to do just that one right thing over five years? What does it look like to others when you complete one exceptionally meaningful task every five years? I think it looks like most of the time you are doing very little.

Sometimes you complete small things and sometimes you don’t.  And sometimes you learn what doesn’t work and that’s the completed task.  And sometimes there are long stretches where nothing is accomplished until you create something magical. Counting tasks is no way to go through life.

But counting and measuring is all the rage.  Look at your yearly goals.  Do ten of these.  Run six of those. Complete twelve of the other.  Why do we think we can predict what we should do next year?  Even sillier, do we really believe we know how many of these, those, and the others we will be able to get done next year?  C’mon.  Really?

What if all this counting prevents us from imagining the future? And what if our unhealthy fascination with measuring blocks us from creating it?

If it’s all about the measurable, there’s no room for the Magical.

Why not make some room for the Magical?

Image credit — Philip McErlean

Comments are closed.