Shipulski On Design

Stop, Start, Continue is a powerful, straightforward way to manage things.

If it’s not working, Stop.

If it’s working well, Continue.

If there’s a big opportunity to grow, Start.

Sounds pretty simple, but it’s often executed poorly.

The most dangerous variant of Stop, Start, Continue is Start, Start, Continue.  Regardless of how well projects are doing, they Continue.  The market has changed but the product hasn’t launched yet, Continue the project.  Though the technical risk is increasing instead of decreasing, keep your mouth shut and Continue the project.  Though resources have moved to different projects (that have recently started), Continue the project and pretend progress is being made.  And though Continue is a big problem, Starting is a bigger one.

With Start, Start, Continue, the company’s eyes are too big for their stomach.  Because there is no mechanism to limit the start of new projects based on the available resources (people, tools, infrastructure), projects start without the resources needed to get them done.  In the short term, there’s a celebration because an important new project has started.  But a month later, everyone on the project team knows the project is doomed because the project is largely unstaffed. And because of the tight lips, no one in company leadership knows there’s a problem.  The telltale signs of Start, Start, Continue are long projects (insufficient resources) and a lack of Finishing (too many projects and too little focus).

There is a little-known process that can overpower Start, Start, Continue.  It’s called Stop, Stop, Stop.  It’s simple and powerful.

With Stop, Stop, Stop, stalled projects are stopped and resources are freed up to accelerate the best remaining projects.  Think of it as moving from Continue existing projects to Accelerate the most important projects.  And with Stop, Stop, Stop, there is no starting.  None.  There is only stopping, at least to start.  Pet projects are stopped. Long-in-the-tooth projects are stopped. Irrelevant projects are stopped.  And even good projects are stopped to allow great projects to Start.

With Stop, Stop, Stop, at least two projects must stop before a new project can start.  And it’s better to stop three.

The result of Stop, Stop, Stop is a glut of freed-up resources that can be applied to amazing new projects.  And because the resources are unallocated and ready to go, those new projects can be fully staffed and can make progress quickly.  And because there are now fewer projects overall, the shared resources can respond more quickly for double acceleration.  And with fewer projects, there are fewer resource collisions among projects and fewer slowdowns. Triple acceleration and a lighter project management burden.

If your projects are moving too slowly, use Stop, Stop, Stop to stop the worst projects.  If you have too many projects and too few resources, Stop, Stop, Stop can set you free.  If you want to Start an amazing new project, use Stop, Stop, Stop to free up the resources to make it happen.

Before you Start, Stop.  And before you Continue, Stop. And instead of pretending to Stop or talking about Stopping, Stop.

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