Shipulski On Design

It’s easy to say yes to a project, and it’s difficult to say no.

When I say no to a great project, it preserves the opportunity to say yes to a magical one.

When in doubt, I say no to a project.

When I say no to a project, people notice.

When I say no to a project, I can give you a good reason.  And that reason shapes the selection of the next candidate projects.

When I say no to a project, but I can’t give you a good reason, I’m not doing my job.

When I say no to a project, it’s usually because there’s nothing in it for the customer.

When a project solves a problem for the company, it brings no top-line growth.  Just say no.

If the company benefits from the project, that benefit comes at the expense of the customer. Just say no.

If the customer doesn’t benefit, I say no to the project.

When I say no to a project, people know it’s because I care about the customer.

If there’s disagreement around how the customer will benefit, it’s because the customer benefit is insignificant. I say no and choose a project where the customer benefit is massive.

If you want to judge me, judge me on the projects I say no to.

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