Shipulski On Design

Show customers what’s possible. Then listen.

The best projects are small until they’re not.

Today’s location before tomorrow’s destination.

The best idea requires the least effort.

Ready, fire, aim is better than ready, aim, aim, aim.

Be certain about the uncertainty.

Do so you can discuss.

Put it on one page.

Fail often, but call it learning.

Current state before future state.

Say no now to say yes later.

Effectiveness over efficiency.

Finish one to start one.

Demonstrate before asking.

Sometimes slower is faster.

Build trust before you need it.

“Yin & Yang martini” by AMagill is licensed under CC BY 2.0.

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