Shipulski On Design

Innovation is a result of accumulated knowledge acquired over decades that is made manifest with mundane means.

It can be helpful to understand the required mindset by working things backward.

If you want innovation, solve new problems.

If you want to solve new problems, wall off design space responsible for success.

Block the team from reusing the same old recipe for success so there will be discomfort.

Without discomfort, there can be no innovation.  Seek it out.

Prohibit solutions that live in familiar design space to demand the product or service do new things.

When the product or service must do new things, new lines of customer goodness must be created.

To create new lines of customer goodness, you’ve got to look at new facets of the customers’ lives.

To look at new facets of the customers’ lives, look more broadly at the jobs customers want to do.

You can ask customers what new jobs they want to do, but they won’t be able to tell you.

When you want to understand which new jobs will change the game, watch the work.

When you watch the work, watch more than the work. Watch everything.

When you come back to the office with new jobs that will disrupt the industry, you will be misunderstood for at least a year.

Misunderstanding is a precursor to innovation.  Seek it out.

Misunderstanding blocks support for new work, but at least you’ll know you’re on to something.

When you get no support for the new work, do it anyway.

Rinse and repeat, as needed.

“Backwards Spinner” by darkday. is licensed under CC BY 2.0

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