Shipulski On Design

What do we do next? I don’t know

What has been done before?

What does it do now?

What does it want to do next?

If it does that, who cares?

Why should we do it? I don’t know.

Will it increase the top line?  If not, do something else.

Will it increase the bottom line?  If so, let someone else do it.

What’s the business objective?

Who will buy it? I don’t know.

How will you find out?

What does it look like when you know they’ll buy it?

Why do you think it’s okay to do the work before you know they’ll buy it?

What problem must be solved? I don’t know.

How will you define the problem?

Why do you think it’s okay to solve the problem before defining it?

Why do you insist on solving the wrong problem? Don’t you know that ready, fire, aim is bad for your career?

Where’s the functional coupling? When will you learn about Axiomatic Design?

Where is the problem? Between which two system elements?

When does the problem happen? Before what? During what? After what?

Will you separate in time or space?

When will you learn about TRIZ?

Who wants you to do it? I don’t know.

How will you find out?

When will you read all the operating plans?

Why do you think it’s okay to start the work before knowing this?

Who doesn’t want you to do it? I don’t know.

How will you find out?

Who looks bad if this works?

Who is threatened by the work?

Why do you think it’s okay to start the work before knowing this?

What does it look like when it’s done? I don’t know.

Why do you think it’s okay to start the work before knowing this?

What do you need to be successful? I don’t know.

Why do you think it’s okay to start the work before knowing this?

Starting is essential, but getting ready to start is even more so.

Image credit — Jon Marshall

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