Shipulski On Design

If you want to go faster there are three things to focus on: decisions, decisions, and decisions.

First things first – define the decision criteria before the work starts.  That’s right – before. This is unnatural and difficult because decision criteria are typically poorly defined, if not undefined, even when the work is almost complete. Don’t believe me? Try to find the agreed-upon decision criteria for an active project. If you can find them, they’ll be ambiguous and incomplete. If you can’t find them, well, there you go.

Decision criteria aren’t just categories -like sales revenue, speed, weight – they all must have a go-no-go threshold. Sales must be greater than X, speed must be greater than Y and weight must be less than Z.  A decision criterion is a category with a threshold value.

Second, before the work starts, define the actions you’ll take if the threshold values are achieved and if they are not.  If sales are greater than X, speed is greater than Y and weight is less than Z, we’ll invest A dollars a year for B years to scale the business. If one of X, Y or Z are less than their threshold value, we’ll scrap the project and distribute the team throughout the organization.

Lastly, before the work starts, define the decision-maker and how their decision will be documented and communicated.  In practice, there is usually just one decision-maker. So, strive to write down just one person’s name as the decision-maker. But that person will be reluctant to sign up as the decision-maker because they don’t want to be mapped the decision if things flop.  Instead, the real decision-maker will put together a committee to make the decision.

To tighten things down for the committee, define how the decision will be made. Will it be a simple majority vote, a supermajority, unanimous decision or the purposefully ambiguous consensus vote. My bet is on consensus, which allows the individual committee members to distance themselves from the decision if it goes badly. And, it allows the real decision-maker to influence the consensus and effectively make the decision without making it.

Formalizing the decision process creates speed.  The decision categories help the team avoid the wrong work and the threshold values eliminate the time-wasting is-it-good-enough arguments. When the follow-on actions are predefined, there’s no waiting there’s just action. And defining upfront the decision-maker and the mechanism eliminates the time-sucking ambiguity that delays decisions.

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