Shipulski On Design

If you see something that matters, say something.

If you say something and nothing happens, you have a choice – bring it up again, do something, or let it go.

Bring it up again when you think your idea was not understood. And if it’s still not understood after the second try, bring it up a third time.  After three unsuccessful tries, stop bringing it up.

Now your choice is to do something or let it go.

Do something to help people see your idea differently.  If it’s a product or technology, build a prototype and show people.  This makes the concept more real and facilitates discussion that leads to new understanding and perspectives.  If it’s a new value proposition, create a one-page sales tool that defines the new value from the customers’ perspective and show it to several customers.  Make videos of the customers’ reactions and show them to people that matter. The videos let others experience the customers’ reactions first-hand and first-hand customer feedback makes a difference. If is a new solution to a problem, make a prototype of the solution and show it to people that have the problem.  People with problems react well to solutions that solve them.

When people see you invest time to make a prototype or show a concept to customers, they take you and your concept more seriously.

If there’s no real traction after several rounds of doing something, let it go. Letting it go releases you from the idea and enables you to move on to something better.  Letting it go allows you to move on.  Don’t confuse letting it go with doing nothing.  Letting it go is an action that is done overtly.

The number of times to bring things up is up to you.  The number of prototypes to build is up to you.  And the sequence is up to you.  Sometimes it’s right to forgo prototypes and customer visits altogether and simply let it go.

But don’t worry.  Because it matters to you, you’ll figure out the best way to move it forward.  Follow your instincts and don’t look back.

Image credit – Peter Addor

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