Is the timing right?
If there is no problem, it is too soon for a solution.
But when there is consensus on a problem, it may be too late to solve it.
If a powerful protector of the Status Quo is to retire in a year, it may be too early to start work on the most important sacrilege.
But if the sacrilege can be done under cover, it may be time to start.
It may be too soon to put a young but talented person in a leadership position if the team is also green.
But it may be the right time to pair the younger person with a seasoned leader and move them both to the team.
When the business model is highly profitable, it may be too soon to demonstrate a more profitable business model that could obsolete the existing one.
But new business models take a long time to gestate and all business models have half-lives, so it may be time to demonstrate the new one.
If there is no budget for a project, it is too soon for the project.
But the budget may never come, so it is probably time to start the project on the smallest scale.
When the new technology becomes highly profitable, it may be too soon to demonstrate the new technology that makes it obsolete.
But like with business models, all technologies have half-lives, so it may be time to demonstrate the new technology.
The timing to do new work or make a change is never perfect. But if the timing is wrong, wait. But don’t wait too long.
If the timing isn’t right, adjust the approach to soften the conflict, e.g., pair a younger leader with a seasoned leader and move them both.
And if the timing is wrong but you think the new work cannot wait, start small.
And if the timing is horrifically wrong, start smaller.