Shipulski On Design

Everyone is dissatisfied with the pace of innovation – solutions that change the game don’t come fast enough. We look to the environment, and assign blame. We blame the tools, the process, the organization structure, and the technology itself. But the blame is misplaced.  It is the innovators that govern the pace of innovation.

It certainly isn’t the technology – the solutions already exist; they’re patiently waiting for us, waiting for us to find them. We just have to look.  The technology knows what it will be when it grows up: the path is clear.  Put simply, we must break through our unwillingness to look. We must look harder, deeper, and more often.  We must redefine our self-set limits, and look under the rocks of our successes and beyond our best work.

To increase the pace and quality of innovation, we must look inside.

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p.s. I’m holding a half-day workshop on how to implement systematic cost savings through product design on June 13 in Providence RI as part of the International Forum on DFMA — here’s the link. I hope to see you there.